WEBINARS | MAY, 2012

Transitioning from Push to Pull Marketing

Pull marketing is quickly becoming the only sort of marketing that works for small to mid-sized firms, and the transition can take a long time to successfully pull off.

During this webinar we'll take a look at how your agency can make the transition from marketing your firm through push techniques such as making cold calls, sending email blasts to paid lists, and buying ads, to marketing through pull techniques such as creating educational newsletters, blogs, and webinars, getting your work published in industry journals, and speaking at industry events.

The webinar will consist of a 30-45 minute presentation, followed by 15 minutes of Q&A. more >

An Introduction to Lead Management and Nurturing

During this webinar we'll take a look at how to make the most of your prospect's attention after you've attracted, informed, and engaged them. We'll talk about the basic uses for and benefits of CRM tools, and how to graduate leads from early stage to late-stage.

The webinar will consist of a 30-45 minute presentation, followed by 15 minutes of Q&A. more >

What Your Users Want: A Simple Approach to Usability

Usability testing is generally considered to be perhaps the least glamorous aspect of web development, but it can actually be one of the most exciting and revelatory experiences you have with your site. During this webinar, we'll show you how to make usability testing not only something you will want to become adept at, but something you can't wait to do... more >

Planning the Agency Website

Too often web projects are rushed into, and the implementation work is started without giving proper attention to the strategy and purpose behind the marketing objectives of the site. This webinar will take you through our 9-step process for planning marketing websites, with a specific focus on the ad agency website... more >

Blogging for Marketers

This webinar will be a review of blogging best practices for marketers, including those blogging for marketing firms and in-house marketing departments. more >

Content Strategy for Agencies

This webinar will focus on how advertising agencies, marketing firms, and designers can make their website a more effective marketing tool. You will learn how to plan your content strategy: from identifying the right platform for you (newsletter, blog, webinar), to creating a writing plan for your firm, and creating lead-generation conversion points on your site... more >

Web Strategy for Designers

This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We'll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking. more >

A Sense of Place: Information Architecture for Marketing Websites

Information Architecture is one of the most fundamentally important elements of your website, but it is also one of the most overlooked stages in the web development process. This webinar will review why Information Architecture is so important and how to ensure that your site has a great one. more >

Using Personas to Build Better Websites

This webinar will explain what user personas are and how to use them to build sites with more effective content and lead conversion paths. more >

The Modern Marketing Website

From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today. more >

Measuring Your Website's Effectiveness with Google Analytics API Integration

During this webinar, we review how Newfangled has used the Google Analytics API in conjunction with the NewfangledCMS tracking system to gain unprecedented insight into the effectiveness of our site as a marketing tool on both a global and page by page basis. more >