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BOOKS

A Website That Works


About this Book

This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work.

Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.

Download a sample chapter.



Product Details

Hardcover: 140 Pages

Dimensions: 5 x 7 inches

Price: $19.95 (printed)

 

What You'll Learn

  • Chapter 1: The 9 Step Process for Planning a Marketing Website
  • Chapter 2: Attract 
    • Who is my audience?
    • Search Engine Optimization
    • Persona Development
  • Chapter 3: Inform
    • What does my audience want?
    • Information Design
    • Visual Design
    • Content Strategy
  • Chapter 4: Engage
    • What do I want from my audience?
    • Lead Generation
    • Calls to Action

 

 

About The Author

Mark O'Brien is the president of Newfangled, a web development firm that has been specializing in helping marketing firms build websites for themselves and their clients since 1995.

Mark speaks regularly at conferences and events for ReCourses, WinWithoutPitching, SecondWind, HOW, and MarketingProfs.



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