| 
| 
|
 Blog
|
  Sign Up to Receive our Weekly Blog DigestEach week we'll email you a summary of all the blog posts that we published so you can stay in the know.   Subscribe To Our NewsletterAugust 2010 Designing for Attention |
|
|
|
|
Blog
|
Sign Up to Receive our Weekly Blog DigestEach week we'll email you a summary of all the blog posts that we published so you can stay in the know. Subscribe To Our NewsletterAugust 2010 Designing for Attention |
My last couple of posts looked at several quantitative ways you can assess your
content's value. But in some cases, and for some kinds of content in particular, the full
story of value can go beyond just the numbers. This post focuses on a
few more qualitative indicators of what your content is accomplishing: commenting, sharing via social media, and other forms of feedback from individuals. In the process, I also pause to talk a little more about what "value" for your content actually means. 
In my last post, I talked about how you can figure out what's really going on with the bounce rate for specific pages on your site. But bounce rate isn't the only indicator of a page's value; there are other factors that provide just as much insight into its overall health. In this post, I'll look at two of those beyond-bounce-rate metrics: exit rate and time on page. The key difference here is that, unlike bounce rate, these metrics are not equally useful for all types of pages; you'll need to decide case-by-case how much they matter for each individual piece of content. Here are some thoughts on when exit rate and time on page matter and how to look at them. 
Have you ever been to a conference where various businesses purchase booth space to promote their respective businesses? On or around the booth you will notice several things :
Chris Butler
