Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

How Much (work) is a Website? A lot!

This month, I'd like to review the steps involved in a web development project, paying particular attention to processes that are often overlooked or underfunded.

Before you continue reading, it might be helpful to take a look at our Project Anatomy document, which specifies all the steps and roles involved in a typical web development project. We use it to properly plan all of our projects at the outset, making sure we've allocated the appropriate time and resources in order to meet everyone's expectations, as well as to track the progress of a project along the way.


David Steinkamp | September 9, 2010 1:50 PM
Hey Chris, I just read your interesting article and started thinking about the pros and cons of outsourcing the SEO issue. The client has more time to concentrate to deliver great content to the web and can profit from a seo agency or something because they are even more specialized. But if you hire someone for making the marketing part you have additional cost which have to be earned with the project and you give away a very sensitive field of your webproject. Not an easy decision, but a good cost/use analysis could tell us the most logical way.

Bye the way, really nice and interesting page, keep working on this one.

Regards, David
Alice Cooper | May 22, 2009 6:03 AM
Hi Chris, thanks for the feed back, will have to check out your suggestion of 'high rankings'.
Willem Bannock | May 14, 2009 8:09 AM
In a former incarnation it was my job to perform QA on all the software we built. It was especially important for the Help Desk as they had less exposure to irate clients. Funny that I don't do much of it now that we are creating sites for the web. Should get back to it really. Anyway, thanks for the kick in the pants.
Christopher Butler | September 4, 2008 7:32 AM

You are right about that! We recommend that our client allocate significant internal resources, not just toward managing web content but also specifically for analytics and SEO maintenance. We also frequently recommend our friends at High Rankings for outside expert SEO consultation.

Thanks for reading,

Alice Cooper | September 3, 2008 1:38 AM
To keep a website current and in the rankings these days is becoming a real professionals job, I am sure outsourcing for webmasters SEO will really take off.
Christopher Butler | August 29, 2008 12:57 PM

Thanks for reading!

We always give a firm quote for the strategic consulting- a flat fee. Once the strategic phase is complete, we will give a firm quote for the project if there is enough defined to do so (assuming we know all the technical requirements to scope out the actual development). If not, we tend to do a firm quote for a prototyping phase, estimate the remainder of the project and then firm up that quote once prototyping is complete.

Jeri Hastava | August 29, 2008 12:00 PM
Thank you for another thought provoking article. I find myself wondering how you estimate a project if as noted above, "…it's at this point that we can most accurately establish a budget and schedule for a project." It makes perfect sense to me that strategic planning comes first, and it's in this phase that the real scope of the project reveals itself, but I've yet to encounter a client who didn't want a quote BEFORE any work, including planning, was begun???


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