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The Year in Marketing

a Podcast hosted by Lauren McGaha O'Brien, Christopher Butler and Mark O'Brien on December 18, 2017

...There’s almost always a truth there. There’s a kernel of that, but they oftentimes don’t’know what it is. Chris Butler: Yep. Mark O’Brien: Or it gives us license to be that. Chris Butler: Right. Lauren Siler: I think we...

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Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on September 13, 2018

...transcript in terms of the index box. They know what a transcript is. They don’t’ding it as far as we know. Mark: Right. I don’t’think publishing transcripts has damaged- Chris Butler: Correct. Mark: … our ranking. Chris Butler:...

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CRM

CRM + AI = What Should I Do Next?

a Podcast hosted by Christopher Butler on March 29, 2018

...that’s not actually true, then you don’t’really know what your utilization is. Lindsey Barlow: Right. Chris Butler: Therefore, if you don’t’know the utilization of your firm at large at any given point, you don’t’really know the health...

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Strategist, Consultant, or Coach?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on January 31, 2019

...embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters, I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: So would you guys say...

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Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...Lauren Clarke: Yes. Chris Butler: Okay, because I had a zine in high school called Toast. Lauren Clarke: Really? Chris Butler: I did. Lauren Clarke: No. The actual bread and things on top of that. Chris Butler: You don’t’have...

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Back From Dreamforce And The Future of Marketing Analytics

a Podcast hosted by Mark O'Brien and Christopher Butler on November 20, 2017

...Chris Butler: And Mark, your fifth, probably? Mark O’Brien: Fifth, maybe sixth. Chris Butler: Fifth or sixth. Mark O’Brien: Yeah. Chris Butler: And it seems like every year there’s something that you don’t’expect to find out about at Dreamforce...

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The Do's and Don'ts of Gated Content

a Podcast hosted by Lauren McGaha O'Brien, Mark O'Brien and Christopher Butler on May 11, 2017

...just- Lauren Siler: It’s like, “Say something witty.” Mark O’Brien: Exactly Chris Butler: Yeah, I don’t’know. I don’t’really have anything prepared to say. Mark O’Brien: Can we talk about your almond cookies? Chris Butler: We can. There are...

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Yes, Wordpress is a Good Foundation for Your Digital Marketing

a Podcast hosted by Christopher Butler and Mark O'Brien on August 2, 2018

...Brandcast is that it’s basically a CMS-less CMS for designers. If you want to create a landing page and don’t’want to write the code, but you want to design it like you would in Photoshop, but you don’t’want...

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The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

...perhaps, but- Dave Mello: I have to clarify, we don’t’have any scotch at the table. Chris Butler: We don’t’ which is why we’re wrapping this up in a timely fashion. Dave Mello: Fantastic. Chris Butler: But we do like...

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Content Strategy

The Interplay Between Public Speaking and Digital Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on March 18, 2019

...or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to expert marketing matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We just put this logo on our...

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