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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...or for worse — the currency of the CMS. They are what make content production possible for people who either don’t’know how or don’t’have the time to design things in Photoshop and then build them with code. If...

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Podcast

Making Time For Your Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 13, 2017

...and paste? Lauren Siler: I think that they finessed it when they actually put it on the site, so I don’t’think they exported it directly from Slack, but they got the content created in that medium and then they...

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Podcast

Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...to do that. What you don’t’see is that we’re all sitting here scowling with piles of notes around us. It’s not as easy as it sounds. So I think Lauren’s absolutely right, that there needs to be a rigor...

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Podcast

Blair Enns on The Value Conversation

a Podcast hosted by Mark O'Brien on January 21, 2020

...us to be able to put a price on this because we really don’t’know what this is at the beginning of the engagement therefore we don’t’know what the costs are.” Blair Enns: I have some sympathies to that,...

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Podcast

What Does Lead Nurturing Really Mean

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 31, 2017

...then, yeah, they see those performance metrics come back and they don’t’quite meet the goals that they had set out, and that’s deflating and so they don’t’do it. But what our research has shown year over year over...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

...are you going to be about your content? Of course, you don’t’want to put content out there that doesn’t meet your brand’s standards or that doesn’t look pro, so that’s obviously a consideration. But you don’t’need to have...

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Article

Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

Websites don’t’last forever. Without consistent upkeep, sometimes they barely even make it three years! The rapid change of web technology can overtake what was once state-of-the-art and reduce a website to a quaint relic in pretty short order, which...

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Article

Getting Feedback

an Article written by Christopher Butler on October 30, 2012

...make sure our questioning doesn’t exacerbate the biases, too. We don’t’want to ask questions like, “Didn’t you see that “submit” button down there on the right?” Instead, we want to ask general questions that draw out more from our...

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Article

Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...the power of the web in their own new business development efforts. The previous post described how Flash sites simply don’t’perform as well as standard websites. And even non-Flash sites don’t’see much action if there’s not a focused,...

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Podcast

Content Strategy

When the Team Feels Marketing is Dehumanizing...

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 24, 2018

...think it’s easy to, you see them coming, but the people that you talk to probably don’t’ Mark: No they don’t’ And often times the leadership may have made a decision to embrace this vein of marketing, which has a...

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