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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...very compelling headline speaks to the pain point somebody has of like, “I don’t’know how to write, I don’t’want to write, I don’t’want to read, I don’t’have the time.” What you’re talking about is the reality...

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Podcast

CRM

CRM + AI = What Should I Do Next?

a Podcast hosted by Christopher Butler on March 29, 2018

...that’s not actually true, then you don’t’really know what your utilization is. Lindsey Barlow: Right. Chris Butler: Therefore, if you don’t’know the utilization of your firm at large at any given point, you don’t’really know the health...

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Podcast

Mark and Chris Argue about the GDPR

a Podcast hosted by Christopher Butler and Mark O'Brien on May 10, 2018

...it’s another thing to make decisions in rejection of that just because we don’t’like it. Um, I saw, I don’t’ I don’t’debate, I don’t’ I don’t’disagree with your dislike of this. Um- Mark: Yeah, it’s, it’s, I...

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...never do that. They don’t’design the submission failure experience and so what ends up happening is the user gets a submission failure and they don’t’even know it. Or they get something where something’s red, but they don’t’know...

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Podcast

Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...year sometime. And I don’t’really like it that much anymore. It catches a lot, but sometimes I really don’t’agree with what it recommends. And I think I’m convinced that Grammarly doesn’t know how commas work, as an aside....

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Article

Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...qualified leads. A lot agencies don’t’understand that. They look at these numbers we suggest and say those numbers are way too big for us. We don’t’need that many clients. No you don’t’ but if you want to close...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...article itself, right? You don’t’necessarily need to say, especially because long tail keywords are longer now, so that might be a sentence, almost. You don’t’need to say that sentence; it’d be weird. Right? So, you need to think...

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Podcast

We're Not Smart Enough to Not Have a Plan

a Podcast hosted by Mark O'Brien on June 7, 2019

...I’m right. And so knowing that and building on that experience, now we’re at a point where we don’t’need to take data as much anymore because we have the systems at Linus that we’re to a point where we...

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Podcast

Yes, Wordpress is a Good Foundation for Your Digital Marketing

a Podcast hosted by Christopher Butler and Mark O'Brien on August 2, 2018

...animation tool would … The problem is, once you go off platform for a unique campaign purpose, you go silo with data and that’s why I don’t’like to, I don’t’want to advocate for standalone tools for standalone purpose...

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Podcast

Building Your Firm on Salesforce

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on August 3, 2017

...Lauren Siler: Yeah. Chris Butler: A lot of people don’t’believe that exists. That’s awesome. Mark O’Brien: Right, it’s true. Yeah, they don’t’know it’s possible. Chris Butler: That’s right. How about you, Mark? Mark O’Brien: My favorite thing is...

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