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Prospect Experience Design

Experiment Like an Expert

an Article written by Christopher Butler on April 16, 2014
...we don’t’know. We are afraid that admitting we don’t’know something will undermine the confidence we’ve earned from our clients and colleagues. We are afraid that the expectation we’re projecting on them is true, that they’d be right in...
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Publication

Experiment Like an Expert

a Publication written by Christopher Butler on December 13, 2013
...we don’t’know. We are afraid that admitting we don’t’know something will undermine the confidence we’ve earned from our clients and colleagues. We are afraid that the expectation we’re projecting on them is true, that they’d be right in...
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Article
Prospect Experience Design

Don't'Make Me Search

an Article written by Christopher Butler on October 11, 2013
...win their business? Whoever knows the customer best. Don’t’make them search. They won’t do it if they don’t’have to. They’ll stick with whomever figures that out first. Let that be you. Let them tell you who they are....
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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010
...HTML5 and CSS3). The difference between server-side and client-side languages Newfangled’s sites are built using PHP. Sadly, I don’t’get along as well with that language as with HTML. But even though project managers don’t’build the sites, it’s still...
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Article

Time and Experience Are Your Editors

an Article written by Christopher Butler on May 22, 2013
...marketing departments to build conversion-focused websites for mid-sized businesses.” By May, we’d wised up.   January, 2011: “Newfangled works with ad agencies to build conversion-focused websites for themselves and their clients.”   March, 2012: “Newfangled builds conversion-focused websites for ad...
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