Search Newfangled

Article

Update on Adding Your Name and Image to Google Search Results

an Article published on January 15, 2013

...letting the big search engines know that you’re reliable and authoritative.  It can take a while for these efforts to work, and you shouldn’t abandon any SEO efforts after a short period, even if you don’t’see results quickly.  ...

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Service

Simplified Growth Executive Coaching

a Service published on March 8, 2022

...your business objectives, there are obstacles in your way that you don’t’know how to navigate (or possibly even identify to begin with). We know what those roadblocks are — as well as the 1,000 other pitfalls standing between where...

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Article

Professional Writing for the Unprofessional Writer

an Article written by Christopher Butler on October 2, 2009

...make some fancy pictures, too. I titled this “Professional Writing for the Unprofessional Writer” because I don’t’consider myself a professional writer- I’m just a guy who does a lot of writing as part of my job. There is a...

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Article

Content Strategy

Why You Should Optimize Your Site for Retina Displays

an Article published on December 10, 2012

...TV spots showing off the Retina display with amazingly sharp, life-like screen images. And you may be thinking, “Yeah, that’s great. But I don’t’even use a Mac so what does this have to do with me?” Glad you asked....

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Article

Email Marketing

How to Keep Your Email Subscribers Engaged Without Creating New Content

an Article published on January 20, 2021

...of content that resonated with your audience. These emails should be value-driven content promotions. In other words, don’t’look for one-off promotional emails that are all about you and your organization. Those should be saved for warming right-fit leads. Look...

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Article

Much Ado About Twitter

an Article published on November 5, 2013

...you’ve been near a business section this week, you know Twitter’s IPO is imminent, and that it will set a valuation for the micro-blogging company of approximately $12 billion. I don’t’pretend to understand how the company can support that...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on September 2, 2011

...yeah, that’s true, but I still don’t’trust you. Anyway, Ewan McIntosh’s reply was essentially, “Sure, that’s true, but yyyeah, we’re already doing that.” Snap. Former HOW Editor and now food-writer-extrarodinaire Bryn Mooth interviewed Patrick McNeil and Cameron Moll—both fellow...

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...real value to people who don’t’know of you but are likely to be interested in what you have to offer. In this context, what’s good for you is also good for your customer, and vice-versa. Which is why, when...

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Article

Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...UNICEF who searching for the kind of solution you provided to UNICEF, not someone searching for UNICEF specifically. Creating Prospect Behavior We can’t predict what a prospect will do with 100% accuracy. But, we don’t’have to. We just need...

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Article

My Mixbook for 2012

an Article written by Christopher Butler on November 8, 2012

...by Nat Torkington Frighteningly Ambitious Startup Ideas, by Paul Graham Don’t’Eat Fortune’s Cookie, by Michael Lewis How Important is it to Enjoy Your Work?, by David Baker The Busy Trap, by Tim Kreider Economic Treadmill: Why We Are Destined...

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