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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t’you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t’know, Mark and I, we travel around. We...

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Article

Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...blog tool you use. The thing you use for bookmarking, whatever it is. Sometimes those things just go away, and you don’t’have any recourse. What we’ve always tried to embrace is – look, if you don’t’want to be...

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Podcast

Agency Marketing Matters, Episode 5: You Should Be Somebody's Client

a Podcast hosted by Christopher Butler and Mark O'Brien on September 1, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-5-you-should-be-somebodys-client Mark: Hello and welcome to the Newfangled Marketing podcast. This is a bi-weekly podcast that focuses on digital marketing topics that are of interest to marketing agencies specifically. We are Newfangled and we’re all about working with agencies across...

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Podcast

On Not Giving It All Away

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 8, 2017

...don’t’ I don’t’know. I mean, do you disagree? Chris Butler: Not at all. I’m curious, Julia, what you have to say to that. Julia Vanderput: Yeah, I mean, the reality is that anything you say in a blog post,...

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Article

How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...to enable the agency website to attract, inform, and engage prospects. Newfangled’s Mark O’Brien and Chris Butler discuss the vision for the modern marketing website that Mark has written about in his new book, A Website that Works: How Marketing...

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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...article itself, right? You don’t’necessarily need to say, especially because long tail keywords are longer now, so that might be a sentence, almost. You don’t’need to say that sentence; it’d be weird. Right? So, you need to think...

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Email is not dead!

a Podcast hosted by Christopher Butler and Lauren O'Brien on September 26, 2019

...have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com....

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...person who would ever hire you for your services. So you don’t’want traffic for traffic’s sake. Holly Fong: Exactly. Yeah. Everything that you’re describing about Outbrain, and maybe I just need to learn more about it, I don’t’like,...

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