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Podcast

Profiles in Successful Firm Leadership: A Conversation with Sonia Greteman

a Podcast hosted by Mark O'Brien on November 8, 2018

...I work it. I work the idea, and my whole team knows if I don’t’think it’s good enough, we work on it some more. When I’m at a party, I work the room. I don’t’just stand in a...

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Understanding the Unique Abilities of Each Employee

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 8, 2019

...don’t’know, many people who are showing up to Newfangled, they haven’t thought about any of this stuff before. Our education system, everything we’re trained for, that doesn’t really take this into consideration. And a lot of people believe that...

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Content Strategy

How to Make a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on January 17, 2018

...it probably is going to work. So if it feels funky the first time, don’t’worry about. Mark: Yeah. It’s going to feel uncomfortable. Chris: Yeah. But also don’t’force it but also don’t’force it being perfect the first...

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How to Productize Your Services

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on June 21, 2018

...then we’re going to cut it open and we’re going to spread your ribcage.” You don’t’need all that and in fact you probably don’t’want that detail. Mark: No. Chris Butler: Maybe you don’t’ but what you really want...

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Retaining Expertise, Reimagining the Business

a Podcast hosted by Mark O'Brien on September 28, 2018

...and we’ve seen, as mentioned earlier, a lot of firms don’t’even start the game, they don’t’even start marketing because they’re intimidated for a good reason. Mark O’Brien: But we’ve seen a lot of firms which this is the...

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The Do's and Don'ts of Gated Content

a Podcast hosted by Lauren O'Brien, Mark O'Brien and Christopher Butler on May 11, 2017

...just- Lauren Siler: It’s like, “Say something witty.” Mark O’Brien: Exactly Chris Butler: Yeah, I don’t’know. I don’t’really have anything prepared to say. Mark O’Brien: Can we talk about your almond cookies? Chris Butler: We can. There are...

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Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...We did the traditional Newfangled quick start thing, which is we just started and let it be rough and messy, and we urged people to do the same thing. We said, “Look, if you don’t’start and let it be...

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Content Strategy

Is Text Dead?

a Podcast hosted by Christopher Butler and Mark O'Brien on March 15, 2018

...changes the course of things. We’ve been transcribing a lot. I’ve completely interrupted you because I wanna get this idea out so we don’t’forget it. Chris Butler: No, please do. Mark O’Brien: And so, what we’ve been doing is...

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Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

...hear my podcast. Marcus dePaula : Right. Mark O’Brien: And I don’t’want to look like I cribbed from somebody else, even though that’s not what’s going on. Marcus dePaula : Yeah. Mark O’Brien: So I think when you source...

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Incrementally Building Your Marketing Machine

a Podcast hosted by Mark O'Brien on February 14, 2019

...by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at Newfangled.com. Mark: The other thing we mentioned a few minutes ago that was really interesting...

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