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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

...are you going to be about your content? Of course, you don’t’want to put content out there that doesn’t meet your brand’s standards or that doesn’t look pro, so that’s obviously a consideration. But you don’t’need to have...

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Podcast

Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 21, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-2-the-work-you-do-vs-the-work-you-pursue Mark O’Brien: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the director of marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO of Newfangled. Mark...

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Page

How to Create a Content Strategy

a Page published on September 26, 2019

...team members. Don’t’force your non-writers to write a monthly blog when they’d be much better suited to host a podcast or webinar instead. Similarly, don’t’ask an employee to overcome severe stagefright to give a public talk when they’d...

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Article

Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

When I arrived at Newfangled almost twelve years ago, the company was known as Newfangled Graphics Co. and the hand-painted wooden sign by the door featured a 19th century Industrial Revolution-style logo. Co-founders Steve Brock and Eric Holter began Newfangled...

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Podcast

What Does Lead Nurturing Really Mean

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 31, 2017

...then, yeah, they see those performance metrics come back and they don’t’quite meet the goals that they had set out, and that’s deflating and so they don’t’do it. But what our research has shown year over year over...

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Podcast

The Difference Between Generating Opportunity And Not Is Forms

a Podcast hosted by Christopher Butler on September 14, 2017

...you don’t’have a project in mind, I don’t’care about you.” No one’s saying it that aggressively but if you don’t’have prepurchase stage calls to actions on your website, then your digital marketing strategy, it’s got a big...

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Article

Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...someone what you mean—an actual image of that blue website’s homepage, for instance—things will get real. Real is good, if you know it’s coming; not so good if you don’t’ Most of the time, we don’t’ Real is also vulnerable....

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Article

Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

...hindrance. You don’t’want to appear to be less knowledgeable, but the only way you’re going to learn is by doing things and asking questions.   What would most surprise your co-workers and clients about you? I don’t’like what...

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Article

Prospect Experience Design

A Conversation with Information Designer Michael Babwahsingh

an Article written by Christopher Butler on July 16, 2010

...but honestly, I don’t’care how many times he went to a bar in New York. For me, personally, I don’t’care about that data – he does! He’s sharing his visualization of his data, but I don’t’care. It’s...

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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...or for worse — the currency of the CMS. They are what make content production possible for people who either don’t’know how or don’t’have the time to design things in Photoshop and then build them with code. If...

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