Search Newfangled

Article

Short and Sweet Website Copy

an Article published on November 30, 2009

...– so be clear, compelling, and get to the point.  Don’t’fill your site with long, flowery paragraphs, or else your true message may get lost amidst the unnecessary fluff. If you must include a significant chunk of text, here...

Read Now About

Article

Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...to level off in the mid-2000’s after that, though there is another peak in October, 2009. I don’t’think sales are the complete explanation for this, but I do have a couple of ideas about other factors that could. The...

Read Now About

Article

Editing for the Nonprofessional Editor

an Article published on November 16, 2009

...that you know, this is the time to clean it up. 3. ProofreadingHere’s the part where you make sure everything is ready for presentation. Run spellcheck (but don’t’assume it knows everything), and yes, clean up those commas. If you...

Read Now About

Article

Content Strategy

E-Newsletter Formatting Problems

an Article published on May 19, 2009

...to a newsletter webpage on your site. If you make a PDF copy of your newsletter, don’t’attach it directly to the newsletter email. Instead, upload the PDF on your site & include a link in the newsletter content. “The...

Read Now About

Article

Recognizing the Complexity and Value of Transferring Information

an Article written by Christopher Butler on November 11, 2009

...systems required in order to produce this content and act upon that recognition. The Real Solution So, I don’t’exactly know what the real solution is, but I do know it has everything to do with perception of value. With...

Read Now About

Article

Professional Writing for the Unprofessional Writer

an Article written by Christopher Butler on October 2, 2009

...make some fancy pictures, too. I titled this “Professional Writing for the Unprofessional Writer” because I don’t’consider myself a professional writer- I’m just a guy who does a lot of writing as part of my job. There is a...

Read Now About

Article

Tracking Clicks on Your Twitter Links

an Article published on September 22, 2009

...interested in that topic! This trick definitely comes in handy when you post a link to an external site, where you don’t’have access to any analytics information…  And when you link back to your own website, it’s a great...

Read Now About

Article

What Are You Listening To?

an Article written by Christopher Butler on July 22, 2009

...and would love to know what people in my network are listening to; I bet there’s some great stuff out there that I don’t’know about. To break the ice, I thought I’d try putting out a list of audiocasts...

Read Now About

Article

Prospect Experience Design

Mood Board Observations

an Article published on July 10, 2009

...mouse over this component? You can easily get bogged down in the content, structure and functionality of the page and lose site of the design. There’s also more time for experimentation and pushing designs further. Since mood board elements don’t...

Read Now About

Article

Prospect Experience Design

Emusic makes Scheduled Downtime a little more Courteous

an Article published on July 9, 2009

...much less likely to become annoyed at a service I pay for if I don’t’have to continually check on it throughout the day, only to find they’re STILL unavailable. It’s like the equivalent to the beeper device restaurants give...

Read Now About