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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...little thing though. Holly: Don’t’want to get stuck in a honeypot. You don’t’want that because you don’t’want to be blacklisted or have any issues like that, which could prohibit you from being able to send to your...

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Article

We don't'just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

...positioning statement. Even shorter, believe it or not, and significantly bigger. Right now, our working statement is: “We build conversion-focused websites for ad agencies and their clients.” Shorter, yes. But I’m wondering if we couldn’t just say: “Conversion-focused Websites” …and...

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Podcast

Understanding the Unique Abilities of Each Employee

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 8, 2019

...It’s kind of like back in the day if you went to a record store and all of a sudden, you don’t’know who you like anymore. What you have to do is in the moment. So literally every day...

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Podcast

Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...to note for the firms listening. You don’t’need to have an Angi. You don’t’need to have a dedicated person. Angi Krueger: No. Mark O’Brien: You’ve got to make do with what you’ve got, and for many firms, it’s...

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

How do you align marketing objectives with prospect priorities? Sometimes your marketing priorities don’t’always align with your prospect’s business priorities. There are objectives that you have when you come to think about your marketing. For instance, you may be...

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Article

Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...someone what you mean—an actual image of that blue website’s homepage, for instance—things will get real. Real is good, if you know it’s coming; not so good if you don’t’ Most of the time, we don’t’ Real is also vulnerable....

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Article

Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...blog tool you use. The thing you use for bookmarking, whatever it is. Sometimes those things just go away, and you don’t’have any recourse. What we’ve always tried to embrace is – look, if you don’t’want to be...

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Podcast

Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...person who would ever hire you for your services. So you don’t’want traffic for traffic’s sake. Holly Fong: Exactly. Yeah. Everything that you’re describing about Outbrain, and maybe I just need to learn more about it, I don’t’like,...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...transcript in terms of the index box. They know what a transcript is. They don’t’ding it as far as we know. Mark: Right. I don’t’think publishing transcripts has damaged- Chris Butler: Correct. Mark: … our ranking. Chris Butler:...

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Podcast

Back From Dreamforce And The Future of Marketing Analytics

a Podcast hosted by Mark O'Brien and Christopher Butler on November 20, 2017

...programmers who are responsible for writing or nurturing these algorithms, maybe that’s a better word at this point, they don’t’even know. Mark O’Brien: They don’t’care, yeah. Chris Butler: What they know is what they will produce, but they...

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