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"I Don't'Know"

an Article written by Christopher Butler on September 23, 2013

...never have to say I Don’t’Know again? I should hope not. Because that will never happen. Nobody graduates saying I Don’t’Know. The truth is that you’re scared to say it because you don’t’know how to say it....

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Content Strategy

The Writer/Editor Dynamic

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-4-the-writereditor-dynamic/s-lTCIv Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We’re getting together again in this back corner of Newfangled headquarters...

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Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on October 27, 2016

...You talk to so many agencies who have tried this and they’re frustrated because they feel like they don’t’have time to do it. They’ll stop everything for that RFP that comes in that’s due in four days. Chris Butler:...

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A Conversation with Carl Smith, Owner of Bureau of Digital

a Podcast hosted by Mark O'Brien on August 16, 2018

...few drinks because that’s what’s going to happen. And also, you know, it’s kind of kindergarten rules, right? Like don’t’be a long talker, don’t’dominate, and don’t’be a slow talker. Those are even worse because they just take...

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Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t’you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t’know, Mark and I, we travel around. We...

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How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...little thing though. Holly: Don’t’want to get stuck in a honeypot. You don’t’want that because you don’t’want to be blacklisted or have any issues like that, which could prohibit you from being able to send to your...

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We don't'just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

...positioning statement. Even shorter, believe it or not, and significantly bigger. Right now, our working statement is: “We build conversion-focused websites for ad agencies and their clients.” Shorter, yes. But I’m wondering if we couldn’t just say: “Conversion-focused Websites” …and...

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Content Strategy

How to Prioritize Social Media in Your Content Plan

a Podcast hosted by Lauren O'Brien on February 28, 2018

...person who would ever hire you for your services. So you don’t’want traffic for traffic’s sake. Holly Fong: Exactly. Yeah. Everything that you’re describing about Outbrain, and maybe I just need to learn more about it, I don’t’like,...

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Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...to note for the firms listening. You don’t’need to have an Angi. You don’t’need to have a dedicated person. Angi Krueger: No. Mark O’Brien: You’ve got to make do with what you’ve got, and for many firms, it’s...

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Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

How do you align marketing objectives with prospect priorities? Sometimes your marketing priorities don’t’always align with your prospect’s business priorities. There are objectives that you have when you come to think about your marketing. For instance, you may be...

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