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Email Marketing

The Importance of A/B Testing your Marketing Emails

an Article published on October 28, 2019

...statistically significant results, it’s important not to lose motivation if some of your tests don’t’return statistically significant results right away. Keep testing, keep learning, and you’ll uncover some actionable insights to help you reach your audience in new ways....

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Article

Fixing Bugs and the "Five Whys" of the Toyota Production System

an Article written by Dave Mello on February 17, 2014

...believe indicate a bug. If your first reaction on witnessing a bug or seeing a bug report is “that’s impossible,” you are plainly wrong. Don’t’waste a single neuron on the train of thought that begins “but that can’t happen”...

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Service

Content Design

a Service published on February 26, 2022

...in and month out, so you don’t’have to. Testimonial We’re experts when it comes to UX but Newfangled are by far the experts when it comes to prospect experience design (PX). We had our minds blown by the level...

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Article

Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...UNICEF who searching for the kind of solution you provided to UNICEF, not someone searching for UNICEF specifically. Creating Prospect Behavior We can’t predict what a prospect will do with 100% accuracy. But, we don’t’have to. We just need...

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Podcast

Farewell, Dear Listeners.

a Podcast hosted by Lauren O'Brien on September 10, 2018

...and will be joining forces with our flagship podcast, Expert Marketing Matters. For those of you who don’t’know, our flagship podcast, Expert Marketing Matters speaks to those who lead expertise-based organizations, and touches on content marketing, positioning, productization, services...

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Article

Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...than the first page. So, the lesson: Design can mean the difference between a conversion or a bounce. This form of quick testing will show you which design decisions help visitors, and which don’t’ Why not try it out today?...

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...your logo, but don’t’let it take up the entire screen (think mobile here especially); share the latest insights from your company, but not 10 of them— stick to the top 3 or so. Adding some variety to the types...

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Page

Privacy Notice

a Page published on May 24, 2018

...legal basis is given for that particular data collection point. What happens if you don’t’give us your data You can visit our website without giving us your personal data. Much of the information on our website is available even...

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Article

Content Strategy

How Analytics Can Help You Refine and Engage Your Target Audiences

an Article written by Corey Florindi on March 5, 2021

...exploring a few key metrics within your site’s Google Analytics account can also shed light on the content that’s truly resonating with your audience and help you identify what’s misfiring.  You don’t’need to be an Analytics expert. Start with...

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Article

Email Marketing

Why Marketing Automation Programs Fail: it's Not the Software, it's Your Expectations

an Article published on February 3, 2014

I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t’think that the reason that most of those fail is due to the...

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