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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...and if your creative choices don’t’compromise that in any way, then you can be as creative as you like. The sky’s the limit! The key is in keeping the business purpose of the home page in proper balance with...

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Update on Adding Your Name and Image to Google Search Results

an Article published on January 15, 2013

...letting the big search engines know that you’re reliable and authoritative.  It can take a while for these efforts to work, and you shouldn’t abandon any SEO efforts after a short period, even if you don’t’see results quickly.  ...

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Content Strategy

Why You Should Optimize Your Site for Retina Displays

an Article published on December 10, 2012

...TV spots showing off the Retina display with amazingly sharp, life-like screen images. And you may be thinking, “Yeah, that’s great. But I don’t’even use a Mac so what does this have to do with me?” Glad you asked....

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The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...real value to people who don’t’know of you but are likely to be interested in what you have to offer. In this context, what’s good for you is also good for your customer, and vice-versa. Which is why, when...

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My Mixbook for 2012

an Article written by Christopher Butler on November 8, 2012

...by Nat Torkington Frighteningly Ambitious Startup Ideas, by Paul Graham Don’t’Eat Fortune’s Cookie, by Michael Lewis How Important is it to Enjoy Your Work?, by David Baker The Busy Trap, by Tim Kreider Economic Treadmill: Why We Are Destined...

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Email Marketing

How to Keep Your Email Subscribers Engaged Without Creating New Content

an Article published on January 20, 2021

...of content that resonated with your audience. These emails should be value-driven content promotions. In other words, don’t’look for one-off promotional emails that are all about you and your organization. Those should be saved for warming right-fit leads. Look...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...to be constantly confronted with opportunities for change. The solution is to become comfortable with that; to enjoy navigating it, not to seek escape. When you reach a dead end, it’s not that you don’t’have to choose between left...

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Strategy Sessions: Advanced Keyword Research

an Article published on June 1, 2015

...Planner Tool. This is interesting. So you don’t’actually have to have an active AdWords campaign running. This is a free tool through Google AdWords. Essentially you’re just going to put in a particular keyword, maybe one that you found...

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Getting Started with Account Based Marketing

an Article published on November 8, 2019

...you identified internally in the same ways they do. Your targeted list should also be sent pieces of thought leadership for free, which is to say don’t’send emails promoting gated assets like white papers and webinars — at least...

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Service

Simplified Growth Executive Coaching

a Service published on March 8, 2022

...your business objectives, there are obstacles in your way that you don’t’know how to navigate (or possibly even identify to begin with). We know what those roadblocks are — as well as the 1,000 other pitfalls standing between where...

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