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Podcast

Mark and Chris Argue about the GDPR

a Podcast hosted by Christopher Butler and Mark O'Brien on May 10, 2018

...it’s another thing to make decisions in rejection of that just because we don’t’like it. Um, I saw, I don’t’ I don’t’debate, I don’t’ I don’t’disagree with your dislike of this. Um- Mark: Yeah, it’s, it’s, I...

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Podcast

The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017

...what I encounter over and over again is that when I first propose recommendations, I think the first concern that agencies have is well, “We don’t’want to take this literally, we don’t’want our site to look like every...

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Podcast

Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...year sometime. And I don’t’really like it that much anymore. It catches a lot, but sometimes I really don’t’agree with what it recommends. And I think I’m convinced that Grammarly doesn’t know how commas work, as an aside....

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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017

...it much. You don’t’really see it on a site. You don’t’recognize it when it is happening to you, oftentimes, unless you’re really looking for it. It’s something that is so incredibly critical to the success of a marketing...

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Article

Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...qualified leads. A lot agencies don’t’understand that. They look at these numbers we suggest and say those numbers are way too big for us. We don’t’need that many clients. No you don’t’ but if you want to close...

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Article

Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...blog tool you use. The thing you use for bookmarking, whatever it is. Sometimes those things just go away, and you don’t’have any recourse. What we’ve always tried to embrace is – look, if you don’t’want to be...

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Podcast

Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

...article itself, right? You don’t’necessarily need to say, especially because long tail keywords are longer now, so that might be a sentence, almost. You don’t’need to say that sentence; it’d be weird. Right? So, you need to think...

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Podcast

We're Not Smart Enough to Not Have a Plan

a Podcast hosted by Mark O'Brien on June 7, 2019

...I’m right. And so knowing that and building on that experience, now we’re at a point where we don’t’need to take data as much anymore because we have the systems at Linus that we’re to a point where we...

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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...you’re not paying attention. “I don’t’know” is a call to action. The last thing you want to say when you’re asked to explain your decisions is that “you don’t’know.” But measurement like the KPI will only make that...

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Article

Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...is the most important question. First, let’s deal with the easy part. What we’re selling. Or, perhaps better put, what we’re not selling.   We Don’t’Sell Websites Anymore A few weeks ago, a tweet from Jeffrey Zeldman caught my...

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