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Content Strategy

Is Text Dead?

a Podcast hosted by Christopher Butler and Mark O'Brien on March 15, 2018

...Chris Butler: Yeah, I mean even, I don’t’know when, I think it might have been almost approaching six years ago, when I did a webinar for Blair Enns, for Win Without Pitching, it was on actually the future of...

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Understanding the Unique Abilities of Each Employee

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 8, 2019

...answer yes to all of them, like it may be that somebody who works at a job for a very long time doing something that they’re great at but they don’t’love. Chris Butler: But I think that when it...

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The Difference Between Generating Opportunity And Not Is Forms

a Podcast hosted by Christopher Butler on September 14, 2017

...have a great save 15%.” Lauren Siler: I know it’s so offensive. Chris Butler: It’s like a nagging approach. Lauren Siler: No, I don’t’care about you at all. Chris Butler: Right, “No, I don’t’care about my face,” something...

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The Business of Expertise with David C. Baker

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 17, 2017

...me why you do that. David Baker: I don’t’know. I guess maybe because other people don’t’ I don’t’mind being different. But it’s mainly a reminder to me that I have a certain number of years, I want to...

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Why You Should Stick to The Plan And Why You Don't

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on October 26, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-20-why-you-should-stick-to-the-plan-and-why-you-donts-jnjNC Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is Newfangled’s flagship podcast, which is something I can say now...

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Building Your Firm on Salesforce

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on August 3, 2017

...Lauren Siler: Yeah. Chris Butler: A lot of people don’t’believe that exists. That’s awesome. Mark O’Brien: Right, it’s true. Yeah, they don’t’know it’s possible. Chris Butler: That’s right. How about you, Mark? Mark O’Brien: My favorite thing is...

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What Does Lead Nurturing Really Mean

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 31, 2017

...then, yeah, they see those performance metrics come back and they don’t’quite meet the goals that they had set out, and that’s deflating and so they don’t’do it. But what our research has shown year over year over...

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Article

Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...as thinking of the sewer system in terms of manhole covers. But we don’t’just build websites anymore because we’re NOT interested in the manhole covers. We’re interested in what’s beneath them. And if you’ll forgive me pushing the metaphor...

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Podcast

Content Strategy

How to Write Better Case Studies

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 2, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-2-how-to-write-better-case-studies/s-oMKmR Chris Butler: Hello, and welcome to Newfangled’s Agency Marketing Matters podcast. This is actually episode 12. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we get together every couple of...

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Email is not dead!

a Podcast hosted by Christopher Butler and Lauren O'Brien on September 26, 2019

...Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Scott Harris: I’m Scott Harris. Chris Butler: So Scott, this is your first time on the show. Welcome. Scott Harris: Thank you. It’s great to be here. Chris Butler: Maybe...

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