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Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...– – – – – – – – – – – – Because this newsletter has been all about video, I also wanted to include a few videos made by the Newfangled crew: From Mark O’Brien From Able Parris A...

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You're Using RSS Now...Right?

an Article written by Christopher Butler on April 23, 2008

...scroll using your mouse, “m” to mark an article as “read,” or “shift + m” to mark all articles as “read.” I’ve never been a strong user of keyboard shortcuts until I started using Reader and realized just how much...

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Week 743

an Article written by Christopher Butler on February 22, 2010

...review of our sales prospects with Mark and Dan. Mark has been having some interesting conversations with many different companies, so we’ve got a robust pipeline at the moment. After that, I had a meeting scheduled with Jason and Sarah...

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CRM

Salesforce Fundamentals

an Article published on March 14, 2014

Newfangled has been talking a lot recently about Lead Development Ecosystems, which consist of a conversion-focused website, a marketing automation tool, and a customer relationship management tool. I want to focus on the third part of the ecosystem: the CRM....

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Prospect Experience Design

2010: The Year in Review

an Article written by Christopher Butler on December 20, 2010

...I want to push a lot harder in the new year.” – Mark O’Brien, President The Modern Marketing Website October 15, 2010 by Mark O’Brien During this webinar, will discuss a range of topics from SEO, to CMS, to social...

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Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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Podcast

On Not Giving It All Away

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 8, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-11-on-not-giving-it-all-away/s-TR6A3 Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters podcast! I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Julia Vanderput: I’m Julia Vanderput. Chris Butler: And this is episode 11 and also the podcast debut of Julia Vanderput,...

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Article

Put Me in, Coach: The Newfangled Marketing Method

an Article published on April 23, 2015

...all contradicting one another. There were no clear guidelines and nothing specific to what I was attempting to market. I did my best to start implementing best practices on my first company’s website, many times missing the mark and encountering...

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Article

SEM and SEO - What's the Difference?

an Article published on February 2, 2006

...media like banner ads). Search engine marketing is very controllable. You decide what you want to spend, which words or phrases you want to purchase, and exactly which page you want your ad to link to. Search Engine Optimization: SEO...

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