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Keeping Your Site Safe from the Bad Guys

an Article published on January 27, 2009

...page and you visit that page with the malicious Javascript on it, the hacker can fetch the user’s cookie, and as most sites use cookie-based authentication, this means that the villain can now appear to be you on the vulnerable...

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Prospect Experience Design

Using the Prototype as a Guide for Content Entry

an Article published on May 19, 2011

Even though a website prototype is intended to primarily represent functionality and an information hierarchy, it is natural that we form expectations for actual page appearances. Of course, the realities of page design, content creation and content entry all affect...

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A Content Strategist's Guide to Creating Content for Key Positioning Pages

an Article written by Tema Flanagan on July 2, 2014

...form placed on a page about your video production services. (Even better, our CMS then attaches information about the source page with each Contact form submission, so our clients know which version of the form was used and can respond...

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How to Avoid Podcast Pitfalls on Your Website

an Article published on November 5, 2018

...intentional content aimed at being consumed by a site visitor reading the page. Doesn’t that seem intuitive? Yes, it likely does, but it’s easily forgotten. Rather than starting your page with the embeddable media player of your podcast episode, open...

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Prospect Experience Design

Storytelling is the Future of the Web

an Article written by Christopher Butler on June 30, 2010

...is the page’s core purpose. Every additional widget or call to action on a page should either directly support or at least not overshadow it’s main point. Those that do not are more likely to distract your readers than help...

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The Future of the Web, Part 2

an Article written by Christopher Butler on July 29, 2009

...wall post, comment, message, group or page you create in Facebook, every tweet on Twitter… believe me, I could go on. For me, except for the content I write for the Newfangled blog and newsletters, much of what I do...

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What is a Content Strategy Worth?

an Article written by Mark O’Brien on June 14, 2011

At Newfangled, we talk a lot about content. We talk about why it’s important, how to create it, optimize it, distribute it, share it, and generally how to milk it for all it’s worth. What we don’t talk about much...

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"Invisible" Wisdom, Part 2

an Article published on June 21, 2010

...or delivery time, just quality pizza. To broaden your appeal, sometimes you have to narrow your position.  Newfangled has done this since around 2000.  Instead of a website development company for anyone needing a site of any size, Newfangled has...

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At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...four-pack in the fridge, was the much appreciated handiwork of Chris Butler. I’ve received so many gifts from Newfangled, its employees, and its clients over the years. Separating my experience with Newfangled from who I have become as a person...

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Newfangled Workplace Culture: A Day in the Life

an Article published on April 14, 2009

Today, Newfangled’s North Carolina office had a company meeting and followed it up with an impromptu group lunch at Q-Shack down the street. Since coming to Newfangled from a big, corporate TV news station, one of the biggest changes for...

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