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Podcast

Agency Marketing Matters, Episode 8: The Marketing Maturity Index

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 10, 2016

...North America to help them use these different digital marketing tools and strategies to promote their own businesses. I’m Mark O’Brien, the CEO of Newfangled. Lauren: Hi, I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler....

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Article

Prospect Experience Design

Why Scope Creep is Your Fault (and What You Can Do to Prevent It)

an Article written by Christopher Butler on April 23, 2012

...we could simplify the workflow greatly by just adding five upload slots to each page’s edit screen. That cuts out the need to add a slideshow content type, associate it with the page, then add and associate each unique image....

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Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...than displaying as an overlay above the page content.   A slight variation on this approach would be to display your expandable navigation menu over top of page content, especially if it is short enough to still reveal some page...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...page, and they got to that landing page and you say, “Okay, of those 12 to 13 people, you know, 20% converted”, which is a high conversion rate for landing page, that’s two to three downloads. You have to decide,...

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Podcast

Content Strategy

Agency Marketing Matters, Episode 4: Don't Forget That Content Marketing is Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 18, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-4-dont-forget-that-content-marketing-is-marketing Chris: Hello. This is the Newfangled Marketing podcast. This is Chris Butler speaking. I’m the COO of Newfangled. Mark: I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: We’ve been...

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Article

A Practical Guide to Social Media

an Article written by Christopher Butler on May 28, 2009

...a screenshot below of Mark’s Twitter page to show how in the few posts that I show, Mark has used Twitter to tease a coworker, ask a question, share customer kudos for Apple, promote a webinar, and thank another user....

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Content Strategy

Doing More with Less

an Article written by Christopher Butler on September 30, 2009

...Your Website Right Now” for this page) and should be the main subject of the page’s content, or its “thesis statement.” In creating a title tag, you should consider other factors as well, such as specific industry jargon, the effectiveness...

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Article

Your Website, In Your Pocket

an Article written by Christopher Butler on April 30, 2010

...which expand the page without having to reload it. This solution is a simple, quick, and more satisfying way to consume and interact with content in a mobile environment. On the left, our blog page’s mobile template loads a truncated...

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Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...in September, when Chris Butler and Mark co-wrote a newsletter and made the bold statement that “We don’t build websites anymore.” That newsletter drove home the importance of the full lead development ecosystem and showcased how our thinking has changed...

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Prospect Experience Design

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

an Article written by Mark O’Brien on March 21, 2014

...your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they’re interesting questions. Christopher: Good morning. Mark: Morning. It’s time to talk about proprietary content management systems and...

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