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Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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Getting Started with Account Based Marketing

an Article published on November 8, 2019

...your disposal. What is Account-Based Marketing? To back up a couple of steps, let’s first get on the same page regarding the definition of Account-Based Marketing. Matt Heinz, President of Heinz Marketing, gave this definition: “In its purest form, account-based...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is...

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CRM

Connecting Salesforce and QuickBooks with oAuth

an Article written by Dave Mello on March 16, 2015

...final token and finally redirect them to our test page: /*============================================================================= // // Function: OAuth_Step2_getFinalToken // /*=============================================================================*/ public pagereference OAuth_Step2_getFinalToken() { serviceObject = getServiceSettings(); String nonce = string.valueof(dateTime.now().getTime()/1000); String timestamp = string.valueof(dateTime.now().getTime()/1000); String tokenParm = apexpages.currentpage().getparameters().get('oauth_token'); String tokenVerifier = apexpages.currentpage().getparameters().get('oauth_verifier');...

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Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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Content Strategy

Podcasting 101: How to Start a Podcast for your Firm

an Article published on September 12, 2018

...or any other audio or video posts you have. For example, if you host your podcast using Soundcloud, you can embed the media player at the top of page, below the article title, followed by a sentence or two of...

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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...how pages look on phones and no time thinking about how the data got on the page. Look, I know that sounds harsh, but I’ve been saying that front-end web design is becoming commoditized for so long — and pointing...

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Work

a Page published on July 1, 2014

[display-posts post_type=”casestudy” include_excerpt=”1″ posts_per_page=”999″]    ...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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