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Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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Podcast

Content Strategy

A New Way to Create Content

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 26, 2018

...you wrote a white paper about engagement styles. Cake, I suppose, could be an engagement style if you’re that kind of guy, Mark. Lauren: If you’re Mark. Chris: If you’re Mark. Mark and Eric, and Chris. If I had received...

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Podcast

Content Strategy

SEO - What's Changed and What's the Same

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 25, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/agency-marketing-matters-season-2-episode-10-seo-whats-changed-and-whats-the-same/s-FvwbA   Transcript Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is season two, episode 10, and we’re...

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Article

What is your page's real bounce rate situation?

an Article published on June 15, 2010

...better sense of what the page’s bounce rate means by putting it in the overall context of traffic to that page. Going back to Site X, let’s take another page from their site, one that’s meant as a pathway to...

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Article

SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...us on iTunes. If you do, please rate the podcast. That helps it spread around. You can find Newfangled at Newfangled.com. We hope to see you next time. Thanks a lot. Thanks, Lauren, for joining us. Lauren Clarke: Thanks for...

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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009

...Additionally, this release includes wonderfully detailed reports that can be overlayed directly on each page, showing you when the page was last indexed, which sites refer traffic to the page, traffic rates, bounce rate, goal conversion rate, and even which...

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Article

Prospect Experience Design

Designer's Diary: Rebranding a Local Non-Profit

an Article published on September 16, 2014

...and, if necessary, will replace it with their current logo for production. 3/26/14 Posted three page layouts today: home page, list page and modular page. I ended up with a marriage between mood board #2 and mood board #3 (more...

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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008

...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...

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Podcast

Are Good Design and Good Marketing at Odds?

a Podcast hosted by Christopher Butler and Mark O'Brien on June 7, 2018

...Mark O’Brien: Yeah but they don’t oppose each other. Chris Butler: No, not at all. Mark O’Brien: There-there all the same path. Chris Butler: Mm-hmm (affirmative) Mark O’Brien: They-they actually support each other. Chris Butler: Right. Mark O’Brien: I think...

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