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Article

Week 797

an Article written by Christopher Butler on March 4, 2011

...far as I can tell from reviewing the calendar, he’s been on at least 22) since April. He gets Newfangled’s M.A.B. (most-airborne-player) award. Both Mark and I have also been working hard on book projects. Mark has just wrapped up...

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Article

Prospect Experience Design

Designing Newfangled's Home Page Slides

an Article published on October 15, 2012

You’ve probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I’ve designed most of the slides, with some art direction and feedback from Chris Butler (who’s created...

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Article

Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

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Article

Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...of laying out full web pages (usually the home page first) in several different styles in hopes that one of them would be selected by the client. After multiple rounds of a single page layout, we would move on to...

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Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

...happens when fourteen people add blog comments to the bottom of the page? What happens when a visually impaired person ratchets up the font size of the browser to read the page? These are questions better answered pre-design than post-design....

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Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

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Article

7 Years

an Article written by Christopher Butler on September 1, 2011

       ^ That’s me in Providence right around the same time I started working at Newfangled. Today marks my seventh year working for Newfangled. In some ways, I can’t believe it has already been that long; in others, I can’t believe...

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Article

Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...link from your individual posts to your author page on the same domain. Your on-site author page links to your Google+ profile (the URL that ends with /posts). Your Google+ page links to your on-site author page as a contributor....

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Article

How to Avoid Podcast Pitfalls on Your Website

an Article published on November 5, 2018

...intentional content aimed at being consumed by a site visitor reading the page. Doesn’t that seem intuitive? Yes, it likely does, but it’s easily forgotten. Rather than starting your page with the embeddable media player of your podcast episode, open...

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Article

Prospect Experience Design

Using the Prototype as a Guide for Content Entry

an Article published on May 19, 2011

Even though a website prototype is intended to primarily represent functionality and an information hierarchy, it is natural that we form expectations for actual page appearances. Of course, the realities of page design, content creation and content entry all affect...

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