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Podcast

Developing a New B2B Marketing Perspective

a Podcast hosted by Mark O'Brien on February 26, 2020

...can read a full transcript below. Episode Transcript Mark O’Brien: Hello and welcome to Expert Marketing Matters. This is Mark O’Brien. I’m the CEO of Newfangled and today I am joined by Josh Albert from Godfrey. Josh, you are the...

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Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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The New Newfangled Website

an Article published on November 29, 2006

...not a very informative or memorable URLs. Our new site allows each page to be given a friendly file name. So, for example, the URL of this page is www.newfangled.com/new_website. These friendly file names add relevant words to each page’s...

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Podcast

The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-6-the-numbers-what-lead-development-looks-like Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is episode six of season two. We’ve gathered...

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Content Strategy

A New Way to Create Content

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 26, 2018

...you wrote a white paper about engagement styles. Cake, I suppose, could be an engagement style if you’re that kind of guy, Mark. Lauren: If you’re Mark. Chris: If you’re Mark. Mark and Eric, and Chris. If I had received...

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Podcast

Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...

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Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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What is your page's real bounce rate situation?

an Article published on June 15, 2010

...better sense of what the page’s bounce rate means by putting it in the overall context of traffic to that page. Going back to Site X, let’s take another page from their site, one that’s meant as a pathway to...

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SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Podcast

How Smart CTAs And Progressive Profiling Work

a Podcast hosted by Christopher Butler and Mark O'Brien on March 16, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-5-how-smart-ctas-and-progressive-profiling-work Chris Butler: Hello, and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here for the fifth episode of Season 2....

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