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The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...if you’d like the raw Excel version, send a nice note to me at Mark at Newfangled.com. Again, this all presupposes that you are a specialized, well-positioned agency, and that you know how to write at a decent level. If...

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Article

SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

...the targeted keywords in the file name, alt text, and title tags. 5. Fetch & render your page in Google Search Console What are featured snippets? You’ve likely seen featured snippets in your browser when asking a question in Google...

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When Reading Habits Change, Writing Habits Must Follow

an Article written by Tema Flanagan on October 23, 2012

...be an understatement. The same goes for all of us humans online. If you’re at all familiar with Newfangled, you already know we’re pretty sweet on content marketing. But the circumstances I just described are actually a best-case scenario for...

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CRM

Web Development Quality Assurance

an Article published on February 16, 2009

...links and cross-browser incompatibility. Important Functionality includes broken page templates, bad page security and blank or missing pages. General Usability issues include poor or missing SEO data, text legibility, inconsistent navigation and so on. Once the QA report is compiled,...

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Article

Strategy Sessions: How much content should you post to your website each month?

an Article written by Lauren O’Brien on January 15, 2015

As Strategists at Newfangled, we get to spend a lot of our day talking to really smart people who ask really insightful, thoughtful questions on a regular basis. Call it a perk of the job. Today, we launch a new...

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Prospect Experience Design

Four Steps to a Better Agency Homepage

an Article written by Christopher Butler on June 5, 2014

...is not always the first page. The number of visitors to your site who will first arrive via a sub-page is in direct proportion to the amount of content your site contains. The more pages you have, the more first...

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Prospect Experience Design

Designing Newfangled's Home Page Slides

an Article published on October 15, 2012

You’ve probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I’ve designed most of the slides, with some art direction and feedback from Chris Butler (who’s created...

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Why the Newfangled Seminar is Important for Your Agency

an Article written by Lauren O’Brien on March 2, 2015

Prior to joining Newfangled, I spent the entirety of my career in the agency world. I worked at one digital firm exclusively dedicated to email marketing, and another agency that focused on building holistic brands across a variety of industries....

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A Better Marketing Message in Three Steps

an Article written by Christopher Butler on July 12, 2016

...what everyone else does,” at least don’t make visitors read a book before they realize that. The plainer the language, the stronger the statement. Rule #2: A good message is visible… on every page. You will have entire pages devoted...

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Prospect Experience Design

The Pros and Cons of Front-End Editing and Modular Content in WordPress

an Article published on June 18, 2014

...the page in any order or layout you desire. So, you could potentially put the footer above the header, or the sidebar below the main content of the page. I can’t imagine why you would want to do that, but...

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