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Article

Interview: Kari Ziegler, Level Studios

an Article published on September 8, 2008

...Years ago it was all done on paper – jeez! CB: Who has influenced or helped you the most in your career? KZ: I was discussing this with my CEO about a year ago – it seems mentors are rare....

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Case Study

Big Duck

a Case Study published on September 10, 2014

...CEO of Big Duck, letting us know about an exciting new development “In yesterday’s open house, the new director of communications for one of our ‘wish list’ clients showed up. They have been on Big Duck’s wish list for years:...

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...Lauren and Holly discuss some common bad content and marketing automation habits that people fall into, and address how to begin replacing these bad habits with better ones. They’ll touch on: Sporadic content marketing publishing and outbound emails sent Unfocused...

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Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

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Article

Video: Why You Should Attend Our Seminar

an Article written by Christopher Butler on March 10, 2015

A few weeks ago, Mark, Chris, Lauren and I went over to Fearrington Village to scope out the place and make some decisions about which rooms we’ll be meeting in for our upcoming seminar, what delicious food we’ll serve, and...

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Article

Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...hog and can really slow down browser performance. You may have heard of Apple’s CEO Steve Jobs refusing to support Flash on the iPhone and iPad. Apple, among other hardware/software manufacturers, is driving a movement towards broad implementation of HTML5...

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Article

Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

David Kelly, founder and CEO of IDEO Product Development and professor at Stanford, spoke at Stanford’s Entrepreneurial Thought Leader Speaker Series about design as an iterative process. You can watch his entire talk at the link I provided, but I...

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Article

Is it time to start a blog?

an Article written by Christopher Butler on September 30, 2008

...to direct monetization and the idea of building community. I mentioned above that the two compelling reasons to blog for a professional services firm are expertise and SEO. Naturally, it would stand to reason, then, that expecting to make money...

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Article

Content and the Buying Cycle

an Article written by Christopher Butler on November 30, 2012

...For a firm like mine, a researcher’s questions could be about a wide variety of topics — design, development, usability, SEO, content marketing, measurement, marketing automation, etc. — and, naturally, you’ll see all of them covered right here on our...

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Article

The Benefits of Creating Website-specific Personas

an Article written by Mark O’Brien on January 26, 2012

While most of a website’s ability to attract attention results from SEO, it is also important to focus on who it is we are trying to attract. Persona development ensures that we focus our SEO, content strategy, and lead generation...

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