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Prospect Experience Design

Corporate Technologies Site Launch

an Article published on September 30, 2009

We’re proud to welcome cptech.com to the Newfangled family!   Corporate Technologies came to us for a complete redesign and reorganization of their website. Clearly, the most striking difference between the old and new sites is Justin’s sleek design.  Take...

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Interactive source control and visual comparisons

an Article written by Dave Mello on January 21, 2014

...unintended consequences. For instance, here’s our screenshot overview page, immediately after a commit. Then, we update a css file to add a margin-left to the logo. As before, we can see our file changes, here indicating that the ‘newfangled.css’ files...

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7 Years

an Article written by Christopher Butler on September 1, 2011

       ^ That’s me in Providence right around the same time I started working at Newfangled. Today marks my seventh year working for Newfangled. In some ways, I can’t believe it has already been that long; in others, I can’t believe...

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Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

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Don't Put the Cart Before the Horse!

an Article written by Christopher Butler on April 14, 2009

...don’t expect a ton of good results. You’ve got to make your calls to action clear and specific. Take a look at Mark’s post about CTA’s as well as my earlier post about Newfangled’s CTA stats. After doing these three...

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How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...I just mentioned, SEO is quite easy. There are three page elements that Google looks at when it examines a single page: the title tag, the URL, and the H1 tag. In my next few blog posts we will take...

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Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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How Will Google Instant Affect SEO Best Practices?

an Article written by Mark O’Brien on September 9, 2010

...will Google Instant affect SEO best practices? Not at all. What is of note here is that Google Instant makes results 1-5 of the first page even more valuable than they were before, and everything after that far less valuable....

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There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

...one page in some default order (usually recency) and some sorting tools. This seems like a good idea until you realize that it requires the user to visually scan a long page in order to figure out what types of...

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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