Search Newfangled

Article

Email Marketing

Planning for Ecommerce

an Article written by Christopher Butler on July 15, 2009

...have to start over, beginning with a working simple system.” – John Gall (http://www.daringfireball.net/2009/04/complex) This is an excellent quote that could probably be applied to many different points, but I’m including it here because I think it applies nicely to...

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Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

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Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

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Article

Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011

...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...

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Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012

...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....

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Webinar

The Modern Marketing Website

hosted by Mark O’Brien on January 1, 1970

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From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today....

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Webinar

Web Strategy for Designers

hosted by Mark O’Brien on July 14, 2010

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This webinar will be a review of some of the elements of web development that designers often wish they knew more about. We’ll be covering the basics of SEO, Information Architecture, Mobile site development, and site conversions and tracking....

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Article

Never Mind The Bollocks, Heres The Website!

an Article published on October 8, 2008

...– to lead them – and were here to help you do it. Lets review their information architecture, lets develop a content strategy and get a vibrant, and realistic SEO campaign in place. Read Chris Butlers blog. Read every newsletter...

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