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Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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My Web Reading Stats

an Article written by Christopher Butler on May 10, 2010

...By the way, I’m not one of those crazy self-trackers! I don’t measure my sleep patterns, the number of haircuts I get, what I eat each day, or anything like that. I do a lot of measuring for Newfangled, though…...

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Tapping in to the Larger Blogging Community

an Article published on October 7, 2008

...too. Weve set up a Newfangled group (join!), which we use to provide RSS feeds to our blogs and newsletter. I also link to some blog posts on my profile, especially the interviews Ive been doing for the past few...

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The insights of a low-fi person person going tech.

an Article published on June 12, 2008

...music (a post yet to come). But Ive accepted much. A few years ago I finally decided to step into the present, at least with one foot, and now Im beginning a career in web development at Newfangled Web Factory–a...

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Time Lapse Video of Scott

an Article published on November 13, 2007

Two Hour Time Lapse of Newfangled Web Factory from able parris on Vimeo....

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Email Marketing

Why Email Marketing Should be Part of Your Content Strategy

an Article published on November 6, 2014

If you keep up with the Newfangled blog, or if you’ve ever attended an event where Mark or Chris Butler spoke, you’ve likely heard our recommendation that a website focused on creating new business leads needs to be producing upwards...

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Tracking offline marketing efforts that bring traffic to your website

an Article published on June 24, 2010

...(keychains, mugs, lanyards, etc.) -a happy employee who is eager to greet you This post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was...

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Twitterview with Bryn Mooth for the HOW MYOB Conference

an Article written by Mark O’Brien on October 4, 2010

...is the transcript. First, tell us a bit about who you are and the work that you do. I’m the President of Newfangled.com. We specialize in helping agencies with web work for themselves and their clients. And I’m so pleased...

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When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010

...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...

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Make Your Blog Worthwhile

an Article published on April 20, 2010

...make your blog smarter. Have an idea? That’s a good start. Keep pushing it. The questions you should keep asking yourself are “Why?” and “So what?”. Let’s say (to take an example from Newfangled’s field) that you’re writing a review...

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