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Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...to do what they do best. It’s no coincidence that many of our treasured entrepreneurship stories begin with two people, rather than just one. It was Jobs and Wozniak; Gates and Allen; Brin and Page. I could go on and...

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Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...mean.)   10. Can I display different prices for the same product? Sure. But let’s first think about why you might do that. I’ve worked with some companies that sell products wholesale to other businesses. In those cases, it made...

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The Most Important Person on the Team

an Article published on July 31, 2009

...in this post in regards to the relationship between the QA and the project managers here at Newfangled. If you check out our employee page, not one person has the title of Quality Assurance Engineer. This is because our project...

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Your Website is Not for You!

an Article written by Christopher Butler on January 31, 2011

...product (no specific names, though—we’re acting as people who don’t yet know about your firm) and follow the path from landing on your site’s homepage to finding a low level detail page and responding to a call to action. If...

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Prospect Experience Design

Website Calls to Action

an Article written by Mark O’Brien on March 18, 2009

...to be clearly identifiable. You’ll see an example of this in the right sidebar of this page. Calls to action must be compelling These calls have to build on the momentum you’ve created. The traffic is on your site for...

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What is SSL?

an Article published on February 13, 2009

SSL (or secure sockets layer) is a way for a user to verify two things about a server they are trying to contact for requesting a web page. The first is that they are communicating with the exact server they...

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Prospect Experience Design

We Always Start Now...

an Article written by Christopher Butler on May 26, 2015

...done that on the printed page; now we’re doing it on the screen. Somehow, we made that transition. And really, it wasn’t just one, was it? It was the steady accumulation of many smaller transitions. Being a designer today is...

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Meet Newfangled: Lisa DiIorio Smith

an Article published on February 3, 2015

...somebody to hold your hand. If you have an inclination to improve something on the web, do it. Put up a web page, start writing a blog, set up a Tumblr account and throw pictures at it. Just figure out...

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Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...else would. If you’re creating advertising for a software provider, visit its sales page, type in your credit card number, and use the technology like a real customer. If you’re helping a hotel with branding, reserve a room and see...

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