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Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...entry for a prospect to your website, the positioning pages — pages like your home page, capabilities landing page, service pages, and case studies — are the ones that help prospects understand what you are selling, how you can help...

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Prospect Experience Design

Evolution of the Mood Board

an Article published on September 21, 2012

...a website’s home page is usually too unique from the rest of page templates to truly represent the site. A more general template such as a product detail page or newsletter detail page will contain more of the common elements...

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Prospect Experience Design

How the Design Feedback Funnel Actually Worked

an Article published on March 11, 2010

...beauty shots.” After reviewing the mood boards, the Quebrada team chose option 2. On to…   Product page layout 1 The page layouts are where the look and feel from the mood board get applied to specific elements that will...

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4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...one campaign or to promote an individual landing page. The ad copy and budget will vary among platforms but the each platform provides another avenue of connecting with prospects. 3. Optimize Your Landing Page The page you direct paid traffic...

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Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...and images, if appropriate. The ideal looks something like the images in this blogpost. Of course if the page requires an image, like a product detail page might, we will have prototyped and built a slot in the back end...

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Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...role as a SEO consultant? JW: I’m not sure why or how, but for whatever reason, I just love SEO and everything about it. I think it’s partially the ability to think with both sides of my brain that helps....

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Email Marketing

The Newfangled Seminar: Building a Lead Development Ecosystem

an Article published on February 27, 2015

...time for Q&As about these topics. Additionally, Mark O’Brien, Chris Butler and Lauren McGaha will also be sharing their expertise and viewpoints on the high-performing agency website, current and future web design practices, and best practices for implementing and using...

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Week 747

an Article written by Christopher Butler on March 21, 2010

...darn good buffalo wings. Mark did not eat any. Mark and I on our return flight. You can’t tell from the picture, but we were the only passengersthat were not part of a college baseball team. Rather than recount the...

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Prospect Experience Design

How Much Does A Site's Information Design Matter?

an Article written by Mark O’Brien on February 16, 2012

...to your car right away. YOUR HOME PAGE IS NOT YOUR HOME PAGE The same type of thing is true when we navigate websites. Because many of us arrive on sites after being referred to a specific page through a...

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Justin Kerr's 10 Year Anniversary

an Article written by Mark O’Brien on September 2, 2010

Justin Kerr, Newfangled’s Creative Director, just celebrated his 10th anniversary with the us in August. Justin and I started around the same time, so I’ve always felt that we were in the same Newfangled “class,” so to speak.  Justin is...

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