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Service

Paid Media

a Service published on April 30, 2016

...the first month of launching our paid media campaign with Newfangled. I have never felt more confident in a partner to help us grow our business. Tom O’Rourke CEO, O’Rourke Hospitality Marketing Testimonial The client we just landed thanks to our...

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Article

What's Good for Google is Good for the Gander

an Article written by Mark O’Brien on January 10, 2012

Google has made it simple for us. When talking about SEO, the only SE you really need to consider is Google. They have had over sixty- five percent of the organic search engine market share for the past ten years...

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Podcast

Content Strategy

Stop Confusing Paid Media for Ads - It’s Central to Your Marketing Strategy

a Podcast hosted by Mark O'Brien on December 1, 2021

...of Newfangled Mark & Olivia talk through the hurdles many businesses face as they begin their Paid Media journey. The smaller the budget, the easier it is to feel trapped within it. But don’t let that discourage you, just focus...

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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...how to actually achieve them. And yet, when we don’t reach our objectives, we are confounded as to why. This truth is at the core of why many companies (including Newfangled) struggle with maintaining a web content strategy: We know...

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Event

ReCourses 9th Annual New Business Summit

an Event published on January 26, 2012

Mark O’Brien, CEO of Newfangled and Christopher Butler, COO of Newfangled, both presented at the 9th Annual ReCourses New Business Summit in Nashville, TN. Mark gave a session about how agencies can build more effective websites, and Chris spoke on...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...in San Francisco on November 2-4. Mark and I have had the privilege of serving on the Advisory Council planning the event and we’ll also be speaking—Mark on SEO + Content Strategy, and I on Making Sense of the Data....

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Article

Bringing the Right Visitors to Your Site

an Article published on February 24, 2010

...here’s a list of helpful Newfangled resources to get you started: Blog Post: “Your Meta Data” Newsletter: “How to do SEO” Newsletter: “How to do SEO (2) Farming vs. Hunting” Webinar: “How to do SEO” Webinar: “The Modern Marketing Website”...

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Article

Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...as a product category within a retail store, you’ll get a better sense of this analogy. Talking to a sales representative can be considered visiting a FAQ, search, or even a product details page, Checkout can be considered making a...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of Remedy's Website

an Article written by Christopher Butler on August 10, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the third of several that he’ll contribute in the coming months. After studying at...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Talstone Group Website

an Article written by Christopher Butler on July 22, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the first of a series that will be published in the coming months. After...

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