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Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...Here are the four main tactics for doing so: Create insightful, educational content that generates traffic based on your target prospects’ pain points. Make sure to include at least one call to action on every page. Produce premium content to...

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Podcast

Developing a New B2B Marketing Perspective

a Podcast hosted by Mark O'Brien on February 26, 2020

...large piece of content to drive our program. Because what we found four or five years ago was when we developed that one I think it was 30, 40 page piece of content, really heavy, that we were able to...

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Article

Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Article

Four Barriers to Online Advertising for Agencies

an Article published on December 16, 2016

...Content, Sponsored InMail, Dynamic Ads, Display Ads, and Text Ads. And what’s going on with Facebook? You can boost your posts, promote your page, get video views, raise attendance at an event, increase conversions on your site and more. Even...

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Article

Key Metrics

an Article written by Christopher Butler on October 2, 2009

...those pages. For pages already in the top that should be there, this is a perfect opportunity to evaluate where users go from there and whether the page’s popularity can be leveraged with the right call to action. For pages...

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Article

Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

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Article

Building Your Online Reputation

an Article published on January 17, 2008

...on the left column of the search results page, there is an RSS feed for your search. By subscribing to that feed, youll now get an alert every time your query is used in a blog somewhere. Even if blogging...

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Article

I Love Typography

an Article published on February 18, 2008

...have hand-set metal type back in college before computers and desktop publishing took over. Theres something inherently beautiful about letter forms and the texture they create on the printed page. I first realized this during my sophomore year at RISD...

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Article

Resource of the Week

an Article published on February 5, 2008

30+ Free Three-Column Website Templates from mashable.com. Note to all you prima donna web designers out there: these templates provide great starting points for page architecture and eliminate having to reinvent the wheel every time you design a site. Remember,...

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Article

To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...

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