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Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...hog and can really slow down browser performance. You may have heard of Apple’s CEO Steve Jobs refusing to support Flash on the iPhone and iPad. Apple, among other hardware/software manufacturers, is driving a movement towards broad implementation of HTML5...

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Prospect Experience Design

"You don't find anything out until you start showing it to people."

an Article written by Christopher Butler on April 24, 2009

David Kelly, founder and CEO of IDEO Product Development and professor at Stanford, spoke at Stanford’s Entrepreneurial Thought Leader Speaker Series about design as an iterative process. You can watch his entire talk at the link I provided, but I...

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Article

VIDEO: Chris Butler on Making Sense of the Data at 2011 HOW Interactive Design Conference

an Article written by Christopher Butler on December 5, 2011

Back in November, I presented at the HOW Interactive Design Conference. Here’s the video of my session, “Making Sense of the Data.” The slides don’t look amazing on the video, but you can see them in all their full glory,...

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Article

The Benefits of Creating Website-specific Personas

an Article written by Mark O’Brien on January 26, 2012

While most of a website’s ability to attract attention results from SEO, it is also important to focus on who it is we are trying to attract. Persona development ensures that we focus our SEO, content strategy, and lead generation...

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Article

Is it time to start a blog?

an Article written by Christopher Butler on September 30, 2008

...to direct monetization and the idea of building community. I mentioned above that the two compelling reasons to blog for a professional services firm are expertise and SEO. Naturally, it would stand to reason, then, that expecting to make money...

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Article

Content and the Buying Cycle

an Article written by Christopher Butler on November 30, 2012

...For a firm like mine, a researcher’s questions could be about a wide variety of topics — design, development, usability, SEO, content marketing, measurement, marketing automation, etc. — and, naturally, you’ll see all of them covered right here on our...

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Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

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Webinar

Prospect Experience Design

The Firm of the Future, Part 2: This Machine Will Tell You What To Do Next

hosted by Mark O'Brien, Christopher Butler and Dave Mello on September 21, 2017

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Join Chris Butler, Dave Mello, and Mark O’Brien as we discuss our thoughts on machine learning’s impact on the discipline of digital marketing, and showcase the tools we’ve created to make the most of this exciting new development....

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Article

The Content Commitment

an Article published on October 2, 2012

...that Works, Mark O’Brien succinctly explains what’s needed to maintain a content strategy for a healthy lead-generating website, outlines why a strategy is needed in the first place, and clarifies the advantages of various content strategy platforms.  Chris Butler’s January...

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Article

Trent Dyrsmid of BrightIdeas.co Interviews Mark O'Brien

an Article written by Mark O’Brien on March 15, 2013

I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent’s a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website....

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