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Email Marketing

A Look at Our Lead Qualification Process

an Article published on October 6, 2015

A phrase you’ll often hear if you hang around the Newfangled office is “highly-qualified leads.” It’s a term we talk about with all of our clients, and our goal is that, through working with us, we will help our clients...

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Self Evaluation: Response to Bakers Common Struggles in Firms, The Changing Role of the Principal

an Article published on October 20, 2008

For the next three posts, Ill be doing an evaluation of Newfangled in response to David Bakers position paper entitled Common Struggles in Firms. All of Davids position papers can be downloaded from his site. You have to register to...

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Content Strategy

Content Styling Tips: Using Newfangled's CMS Formatter Tool

an Article published on July 10, 2012

This fourth installment of “Content Styling Tips” will focus on the formatter toolbar, an important part of Newfangled’s content magagement system which allows our clients to style their site’s text and images. Since the formatter toolbar gives you the most...

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Newfangled Reading List: SEND

an Article published on May 27, 2008

...several other books as a team here at Newfangled, including these: > Zingermans Guide to Giving Great Service > Dont Make Me Think!: A Common Sense Approach to Web Usability > Selling the Invisible: A Field Guide to Modern Marketing...

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Three Years of Blogging Activity

an Article written by Christopher Butler on November 17, 2009

...set of data from my “peripheral data collection” of late, shows the number of blog posts we’ve published since starting the Newfangled blog back in October, 2006. Throughout these three years, we’ve never had any established quota for publishing frequency,...

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Newfangled Heads for the Hills!

an Article published on September 15, 2008

As we do every year, Newfangled spent the last three days on retreat. We rented several cabins outside of Saluda, NC and had a great time eating, drinking, singing, swimming, hiking, and all around enjoying each others company. Heres a...

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Advice for young developers

an Article written by Dave Mello on June 4, 2013

I recently passed my 15-year(!) anniversary here at Newfangled. At 17, right out of high school, I was remarkably lucky to land an internship where I could learn this, um, newfangled web technology. While I tend not to dwell on...

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Get a Little Uncomfortable

an Article written by Mark O’Brien on May 15, 2009

...discomfort, though, and actually instantly transformed it into fuel I could burn for motivation. My discomfort became encouragement because I new I was doing the right thing. Newfangled needed me to put myself out there; I knew I had a...

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Resource of the Month: Newfangled's Website Profile

an Article published on February 4, 2009

Normally, I look outside of Newfangled for RotM candidates, but this month I want to shine a light on one of our web development tools: the Website Profile. This brief questionnaire is given to the client early in the development...

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How Effective Are Purchased Lists, and Do You Need to "Warm Them Up" First?

an Article written by Mark O’Brien on July 16, 2014

I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists...

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