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Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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Resource of the Month: Newfangled's Website Profile

an Article published on February 4, 2009

Normally, I look outside of Newfangled for RotM candidates, but this month I want to shine a light on one of our web development tools: the Website Profile. This brief questionnaire is given to the client early in the development...

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Email Marketing

A Look at Our Lead Qualification Process

an Article published on October 6, 2015

A phrase you’ll often hear if you hang around the Newfangled office is “highly-qualified leads.” It’s a term we talk about with all of our clients, and our goal is that, through working with us, we will help our clients...

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Newfangled Blogging 2.0

an Article published on July 8, 2008

...see from scanning through the archives of any of the Newfangled blogs. Because blogging is not the primary job function of anyone here, writing often gets put aside so that we can do what we do best. However, we do...

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Advice for New (Website) Parents

an Article published on April 3, 2014

I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over...

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Newfangled Heads for the Hills!

an Article published on September 15, 2008

As we do every year, Newfangled spent the last three days on retreat. We rented several cabins outside of Saluda, NC and had a great time eating, drinking, singing, swimming, hiking, and all around enjoying each others company. Heres a...

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Prospect Experience Design

Before You Report that Bug, Use this Pre-Contact Self-Diagnosis

an Article published on March 10, 2014

...ensure faster load times. Tema Flanagan has a helpful post on how to clear your cache and cookies. Doing this may reveal that the bug you thought you were seeing isn’t actually a problem at all. One caveat: it’s possible...

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Buckminster Fuller: Doing More with Less

an Article published on July 11, 2008

...Mark OBrien Library. If youre not familiar with him, read one of these books, go to the exhibit, or just find him online. His unique way of thinking and incredible contributions to the 20th century and beyond will inspire you!...

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My Mixbook for 2012

an Article written by Christopher Butler on November 8, 2012

...calling it a “mixbook.” Surely I didn’t invent this.   A Year of Ideas, Volume Four Volume Four contains an introduction, 21 articles, and a center section of images and other goodies. It’s a perfect-bound, 228-page paperback with a glossy,...

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Report: The State of Digital Marketing for Small Agencies

an Article written by Christopher Butler on July 31, 2012

...through that information, but if you’d like a consolidated report, take a look at the document I’ve embedded below, which has a synthesis of the survey responses by topic: The State of Digital Marketing for Small Agencies from Christopher Butler...

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