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The Folly of the Flock

a Publication written by Christopher Butler on December 7, 2012

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Prospect Experience Design

The Folly of the Flock

an Article written by Christopher Butler on May 17, 2011

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

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Prospect Experience Design

Information Architecture Planning: The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on March 9, 2010

...to consider every page of the site to be the home page. You have to ask yourself, what would I think of this site if I landed, sight unseen, on the third page of the archived newsletter from February 2005?...

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Prospect Experience Design

How Specific Should a Prototype Be?

an Article written by Lauren Clarke on August 17, 2010

...Detail Page,” may send the wrong message to the developer. Does the client want the titles to be hardcoded? Is this page different than a standard product page in some way? While these specific questions can be answered by a...

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Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...Page Layers is a screenshot app that converts web pages into layered Photoshop files. This is very handy if you’re upgrading an existing site and need to work with just a few elements. The app also labels each page element...

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Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

...happens when fourteen people add blog comments to the bottom of the page? What happens when a visually impaired person ratchets up the font size of the browser to read the page? These are questions better answered pre-design than post-design....

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Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...of laying out full web pages (usually the home page first) in several different styles in hopes that one of them would be selected by the client. After multiple rounds of a single page layout, we would move on to...

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Design Guidelines for Agencies, Part 4: Preparing Website Designs for Production

an Article published on August 27, 2008

...the entire site with a home page layout and a handful of sub page templates. Simpler is better. If you want to score extra points with your web developer, create a style guide PSD that provides some Cascading Style Sheet...

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