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Article

Who Are You Speaking To?

an Article written by Christopher Butler on October 31, 2009

...how to actually achieve them. And yet, when we don’t reach our objectives, we are confounded as to why. This truth is at the core of why many companies (including Newfangled) struggle with maintaining a web content strategy: We know...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...in San Francisco on November 2-4. Mark and I have had the privilege of serving on the Advisory Council planning the event and we’ll also be speaking—Mark on SEO + Content Strategy, and I on Making Sense of the Data....

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Bringing the Right Visitors to Your Site

an Article published on February 24, 2010

...here’s a list of helpful Newfangled resources to get you started: Blog Post: “Your Meta Data” Newsletter: “How to do SEO” Newsletter: “How to do SEO (2) Farming vs. Hunting” Webinar: “How to do SEO” Webinar: “The Modern Marketing Website”...

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Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...as a product category within a retail store, you’ll get a better sense of this analogy. Talking to a sales representative can be considered visiting a FAQ, search, or even a product details page, Checkout can be considered making a...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of Remedy's Website

an Article written by Christopher Butler on August 10, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the third of several that he’ll contribute in the coming months. After studying at...

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Article

Week 741

an Article written by Christopher Butler on February 8, 2010

...sense of perspective over time, decided to jump on the bandwagon. To my estimation, Newfangled, which was founded by Eric Holter in November of 1995, has existed for 741 weeks. So, my Weeknotes will begin with Week 741… On Mondays,...

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CRM

Tracking Sales with Salesforce Opportunities

an Article published on May 7, 2014

...new ones should be added. Our own opportunity stage picklist has gone through a few iterations based on conversations between me and Mark. As recently as this month we updated these values to more specifically reflect Mark’s process. Here’s what...

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Prospect Experience Design

Stop. Look. Listen.

an Article published on January 23, 2014

...me become a better designer over the past six months. The motivation to do this came from a couple of different sources. In March 2012, Chris Butler wrote a masterful piece entitled, Your Ego is a Bad Designer, which got...

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Article

Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...for one hour to produce a recorded interview covering all three topics. We’ll guide them through the conversation, then create three SEO-optimized article drafts at 750-1000 words apiece—one for each topic. It’s that simple. Embrace your communication strengths It goes...

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Article

A Website That Works: The T-Shirt

an Article published on July 7, 2011

...catch phrases like, “forget about the fold” (pg. 68) and “web design is like jazz” (pg. 65) will have website marketing fanboys smirking. Want to join the ranks of Newfangled geekdom? Grab a copy of Mark’s book and get started....

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