Search Newfangled

Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...never heard of, and then when they get to that landing page, you’re asking them to take a few more steps by submitting more information about themselves to access your coveted piece of marketing content that’s been gated behind the...

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Article

CRM

Service in Web Development - The Long Term Relationship

an Article written by Mark O’Brien on May 1, 2009

...on-page approach to SEO and proactively set up a meeting to discuss our findings. Basically, we have their back. Serve is a verb, and sitting back waiting for clients to call us isn’t what we consider service to be. Total...

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Article

The Two Things About Scheduling

an Article published on July 5, 2011

Recently we’ve started a series of posts applying The Two Things question to some of the topics we deal with on a daily basis at Newfangled. Make sure to check out Chris Butler’s The Two Things About Website Measurement, Chris Creech’s...

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Article

How Are You Connecting?

an Article written by Christopher Butler on May 31, 2011

...just with their clients, but with their surrounding communities. I found the way he explored this idea, by breaking it out into categories like networks, social intelligence, platform, super-flexibility, presence, and unpredictability, spoke directly to my experience in developing Newfangled’s...

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Article

Scenes from the Marketing War Room

an Article written by Christopher Butler on February 4, 2016

...about our business’s role in the digital marketing landscape. I wanted to share a piece of that story — of how Newfangled is continuing to reinvent itself — and connect it back to a specific approach we’ve taken to interaction...

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Article

Prospect Experience Design

Four Tips for Designing Functional Forms

an Article published on August 10, 2016

...cue for visitors, letting them know there is an action they can take. If they can see the fields on the page, they will more quickly recognize that there is a call to action on that page. 4. Don’t decorate,...

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Article

SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

...the targeted keywords in the file name, alt text, and title tags. 5. Fetch & render your page in Google Search Console What are featured snippets? You’ve likely seen featured snippets in your browser when asking a question in Google...

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Article

Search Engine Marketing: At The Corner of Context and Intent

an Article published on May 27, 2008

...(SEO) because search is still the dominant Internet marketing platform. Search engine optimization is a great place to start, but search engine marketing, that is buying contextual ads on search engines, is also a highly effective marketing strategy. In fact,...

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Article

CRM

Why We've Started Offering Salesforce Consulting

an Article written by Mark O’Brien on December 16, 2013

There have been a lot of changes over the past few years at Newfangled. In 2010, just about the only thing you could hire us to do was build a website. Since then, we’ve seen the set of components that...

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Article

Strategy Sessions: How much content should you post to your website each month?

an Article written by Lauren O’Brien on January 15, 2015

As Strategists at Newfangled, we get to spend a lot of our day talking to really smart people who ask really insightful, thoughtful questions on a regular basis. Call it a perk of the job. Today, we launch a new...

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