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Prospect Experience Design

Four Tips for Designing Functional Forms

an Article published on August 10, 2016

...cue for visitors, letting them know there is an action they can take. If they can see the fields on the page, they will more quickly recognize that there is a call to action on that page. 4. Don’t decorate,...

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I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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SEO

How to Win at Featured Snippets (A Step-By-Step Guide)

an Article published on March 27, 2018

...the targeted keywords in the file name, alt text, and title tags. 5. Fetch & render your page in Google Search Console What are featured snippets? You’ve likely seen featured snippets in your browser when asking a question in Google...

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Design Guidelines for Agencies, Part 4: Preparing Website Designs for Production

an Article published on August 27, 2008

...result in cost savings for your client. Photoshop Documents First of all, create separate Photoshop Document (PSD) files for the home page and sub pages. As efficient as it may seem to use one PSD for all your page layouts...

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Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...Page Layers is a screenshot app that converts web pages into layered Photoshop files. This is very handy if you’re upgrading an existing site and need to work with just a few elements. The app also labels each page element...

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A Better Marketing Message in Three Steps

an Article written by Christopher Butler on July 12, 2016

...what everyone else does,” at least don’t make visitors read a book before they realize that. The plainer the language, the stronger the statement. Rule #2: A good message is visible… on every page. You will have entire pages devoted...

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Prospect Experience Design

How Specific Should a Prototype Be?

an Article written by Lauren Clarke on August 17, 2010

...Detail Page,” may send the wrong message to the developer. Does the client want the titles to be hardcoded? Is this page different than a standard product page in some way? While these specific questions can be answered by a...

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Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...ever. My intent here, though, is to convince you that simply attending could potentially be just as powerful. Over the past 12 years, Chris Butler, Lauren McGaha, and I have given many dozens of talks on big and small stages...

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Tags to the World

an Article published on June 30, 2008

...is basically an online alternative to browser-based bookmarks. %leftsidebar% #macro:bloglist,3066,tagging# When I save a page on del.icio.us I include a quick sentence to describe the page–otherwise I’d probably forget why I saved it in the first place. But in addition...

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Publication

How to Avoid Scope Creep

a Publication written by Christopher Butler on December 11, 2012

...it sounds like this: “Can we have a slideshow?” “Absolutely!” “And can we have one on every page?” “Sure!” “And can we add as many images to them as we want?” “Of course!” “And can we make it so users...

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