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Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...looked at this page to do next? So, if someone comes to the About You page, what do we want them to do next? Mark O’Brien: From my perspective, that’s as close to a closing page as we get. That’s...

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...Lauren Siler: Right. Don’t have to think about it for another 30 days. Julia Vanderput: Right. Lauren Siler: I’m done. Julia Vanderput: Right. I’m done. Lauren Siler: I’m done marketing. Leave me alone. Julia Vanderput: Exactly. Exactly. Yeah. I mean...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...done. Meaning, all the content assignments, zero writing. Chris Butler: How do you feel about that Lauren? Mark O’Brien: That’s my prediction. Lauren Siler: I’m not entirely surprised to hear you say that. Mark O’Brien: Okay. Lauren Siler: Yeah, I’m...

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Podcast

Content Strategy

Podcasting Behind-the-Scenes

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on September 13, 2018

...to start with that? I’m looking at Lauren. Mark: Yeah. Lauren McGaha: Saying goodbye to Consider This. Do we want to talk about that? Chris Butler: Sure, let’s start there. Lauren McGaha: Yeah, so Consider This has been one of...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...Mark O’Brien. Chris Butler: Welcome back. You guys were on the road. Mark O’Brien: Yeah. Lauren McGaha: Mm-hmm (affirmative). Yeah. Chris Butler: You guys are generally on the road. Mark O’Brien: Generally on the road. Lauren McGaha: Yeah. Constantly. Mark...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...action and say, “You know what, I want that.” So that’s four different pages: home page, capabilities landing page, service detail page, case study; that you need to guide somebody through, make sure that nobody drops off, and make sure...

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Podcast

Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...page, and they got to that landing page and you say, “Okay, of those 12 to 13 people, you know, 20% converted”, which is a high conversion rate for landing page, that’s two to three downloads. You have to decide,...

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Article

How To Do SEO

an Article published on February 29, 2008

...page title, so I’m making the editorial decision to truncate it for the visible page title. I’ll use “Determining Web Page Keywords” instead. Our CMS is designed to always uses “H1” tags for these visible page titles. If you’re hard...

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Podcast

Content Strategy

How to Make a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on January 17, 2018

...one of our conference rooms. Chris: Right, which is quite bad. Sonically quite bad. Lauren: Yeah. Mark: We heard about it. Lauren: We did. Chris: Here’s the thing though, we heard about it once directly. Mark: Thanks, Grant. Thanks a...

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Marketing Matters, I’m Chris Butler. Lauren: I’m Lauren Clarke. David: And I’m David Mello. Chris Butler: And I’ve got about 80 percent of my voice back, so you’ll just have to roll with me on it. David, Lauren, back to...

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