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Prospect Experience Design

Information Architecture Planning: The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on March 9, 2010

...to consider every page of the site to be the home page. You have to ask yourself, what would I think of this site if I landed, sight unseen, on the third page of the archived newsletter from February 2005?...

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Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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Prospect Experience Design

How Specific Should a Prototype Be?

an Article written by Lauren Clarke on August 17, 2010

...Detail Page,” may send the wrong message to the developer. Does the client want the titles to be hardcoded? Is this page different than a standard product page in some way? While these specific questions can be answered by a...

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Design Guidelines for Agencies, Part 4: Preparing Website Designs for Production

an Article published on August 27, 2008

...the entire site with a home page layout and a handful of sub page templates. Simpler is better. If you want to score extra points with your web developer, create a style guide PSD that provides some Cascading Style Sheet...

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Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...Page Layers is a screenshot app that converts web pages into layered Photoshop files. This is very handy if you’re upgrading an existing site and need to work with just a few elements. The app also labels each page element...

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Prospect Experience Design

Corporate Technologies Site Launch

an Article published on September 30, 2009

We’re proud to welcome cptech.com to the Newfangled family!   Corporate Technologies came to us for a complete redesign and reorganization of their website. Clearly, the most striking difference between the old and new sites is Justin’s sleek design.  Take...

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Interactive source control and visual comparisons

an Article written by Dave Mello on January 21, 2014

...unintended consequences. For instance, here’s our screenshot overview page, immediately after a commit. Then, we update a css file to add a margin-left to the logo. As before, we can see our file changes, here indicating that the ‘newfangled.css’ files...

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Developing A Social Media Identity

an Article published on July 13, 2012

...a group Newfangled founded on LinkedIn called Agency Web Development. It has 829 members now and continues to grow every day. We began by closely managing it and starting the conversations. Now it’s almost completely self-sufficient. A question Christopher Butler posted...

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Your Own Personal Canon

an Article written by Christopher Butler on August 8, 2013

...way of looking at it is this: We get to choose the voices in our heads. Just a few weeks ago, Mark and I sat in my living room, talking about the past year at Newfangled. We’ve made it a...

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Don't Put the Cart Before the Horse!

an Article written by Christopher Butler on April 14, 2009

...don’t expect a ton of good results. You’ve got to make your calls to action clear and specific. Take a look at Mark’s post about CTA’s as well as my earlier post about Newfangled’s CTA stats. After doing these three...

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