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Podcast

Why You Should Stick to The Plan And Why You Don't

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on October 26, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-20-why-you-should-stick-to-the-plan-and-why-you-dont/s-jnjNC Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is Newfangled’s flagship podcast, which is something I can say now...

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Podcast

Are Good Design and Good Marketing at Odds?

a Podcast hosted by Christopher Butler and Mark O'Brien on June 7, 2018

...Mark O’Brien: Yeah but they don’t oppose each other. Chris Butler: No, not at all. Mark O’Brien: There-there all the same path. Chris Butler: Mm-hmm (affirmative) Mark O’Brien: They-they actually support each other. Chris Butler: Right. Mark O’Brien: I think...

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Article

How SEO Works

an Article written by Christopher Butler on December 31, 2010

...SEO that is well worth your time. With that in mind, look back at the differences between the page title and the title tag for this page. The page title is longer than I’d want the title tag to be...

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Article

Content Strategy

This is The Best Way to Design Your Content Hub

an Article written by Christopher Butler on January 31, 2019

...choices affect the content displayed on the page as they use them. Content: The center of the page is typically reserved for the main contents of a page because that makes it easier for a user to quickly scan down...

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Article

SEO

Using Google’s Core Web Vitals to Evaluate and Improve WordPress Performance

an Article written by Dave Mello on April 13, 2021

...to happen between a visitor requesting your page and that page actually loading. The server receives the request, returning the corresponding HTML. HTML production speed is critical. A cached page allows the server to respond with the cached HTML very...

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Article

Prospect Experience Design

This is The Best Way to Design Your Home Page

an Article written by Christopher Butler on January 3, 2019

An effective marketing website home page layout contains just four elements: positioning, work samples, testimonials, and expert content. The way you prioritize and arrange this information will have the greatest impact on the actions prospects take on this page. But...

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Podcast

Understanding the Unique Abilities of Each Employee

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 8, 2019

...Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: So, guys, it’s actually been a while since we’ve recorded, the three of us anyway. Mark O’Brien: Right. Chris Butler: Last couple...

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Article

What is your page's real bounce rate situation?

an Article published on June 15, 2010

...the total unique views for the page, meaning the full number of people who saw the page at some point (not just the ones who entered on it). Combining that data with the landing page data can give an even...

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Podcast

The Business of Expertise with David C. Baker

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 17, 2017

...know. Chris Butler: We do have David Baker with us as a guest and David, you just wrote a book. David Baker: I did. Chris Butler: Again. David Baker: Don’t act so surprised. Yeah. Chris Butler: There are many copies...

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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...

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