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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Positioning

an Article published on November 14, 2008

...the marketplace. Newfangled has both aced and failed this one. We do have a very specific and real position, which is rare and great. I can confidently say that Newfangled partners with mid-sized agencies to help them with web development...

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Article

I'm Trying to Find Ways to Enable Concentration

an Article written by Christopher Butler on June 2, 2010

...page to another is another important means of encouraging greater concentration in web reading. As far as I’m concerned, the only “pro” for pagination is SEO, but someone dispute that if I’m missing something or if you just don’t agree....

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Article

Should You Work for Free to Get Your Foot in the Door?

an Article written by Christopher Butler on November 10, 2009

...helps will undergo a reorganization, and the new staff will want to revamp its website. “They’ll get in touch with us and want to make a whole lot of changes,” says Chris Butler, Newfangled’s vice president. When the requests are...

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Article

Dynisco.com Goes Live

an Article published on August 2, 2010

...while still allowing for a large product image. Section navigation was also reorganized and condensed to provide better wayfinding. The new database-driven site, combined with Newfangled’s CMS, allows Dynisco to easily update their content and improved SEO will drive more...

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Publication

The Folly of the Flock

a Publication written by Christopher Butler on December 7, 2012

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Article

Prospect Experience Design

Information Architecture Planning: The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on March 9, 2010

...to consider every page of the site to be the home page. You have to ask yourself, what would I think of this site if I landed, sight unseen, on the third page of the archived newsletter from February 2005?...

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Article

Prospect Experience Design

The Folly of the Flock

an Article written by Christopher Butler on May 17, 2011

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Article

Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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Article

Design Guidelines for Agencies, Part 4: Preparing Website Designs for Production

an Article published on August 27, 2008

...the entire site with a home page layout and a handful of sub page templates. Simpler is better. If you want to score extra points with your web developer, create a style guide PSD that provides some Cascading Style Sheet...

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Article

Prospect Experience Design

A Few of My Favorite Things

an Article published on December 18, 2014

...Page Layers is a screenshot app that converts web pages into layered Photoshop files. This is very handy if you’re upgrading an existing site and need to work with just a few elements. The app also labels each page element...

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