Search Newfangled

Article

The Content Commitment

an Article published on October 2, 2012

...that Works, Mark O’Brien succinctly explains what’s needed to maintain a content strategy for a healthy lead-generating website, outlines why a strategy is needed in the first place, and clarifies the advantages of various content strategy platforms.  Chris Butler’s January...

Read Now About

Article

Prospect Experience Design

Casual Fridays: The Agency Homepage

an Article written by Mark O’Brien on June 6, 2014

In this episode Chris and Mark talk about homepages, with a specific focus on the evolution and future of our homepage, and the way agencies have evolved their homepages as well. This is a nice companion piece to Chris’s article...

Read Now About

Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

Listen Now About

Article

How We Built the Merge Records Website to Handle All Those Digital Music Files

an Article published on February 5, 2014

...and marketing automation integration, which together form the lead development ecosystem that Mark and Chris wrote about in The Future of Web Development. The website, therefore, sits at the center of a larger ecosystem of web services managing the flow...

Read Now About

Article

Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

Read Now About

Event

Mirren Live 2021

an Event published on May 19, 2021

...world-class assembly of agency and client trailblazers — and this year Lauren McGaha, Chris Butler & Mark O’Brien will be part of the mix. The conference takes place May 19-20, but following the conference, we will be hosting a workshop...

Read Now About

Article

Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

Read Now About

Article

The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

Read Now About

Article

CRM

How to Create Salesforce List Views

an Article published on August 13, 2014

...view looks. You can sort by different columns (ascending or descending) by clicking the column name once or twice. You can choose how many records to display on the page. If you are sorting on a column with text, an...

Read Now About

Article

Your Website Is a Work of Commerce, Not a Work of Art

an Article written by Mark O’Brien on July 18, 2011

...usable site. You will not lose a site visitor because the home page is not splashy enough, but you will lose plenty if the site is so “creative” that the visitor cannot figure out how to get to your portfolio...

Read Now About