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Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...that format works really well for a lot of firms who … those principles just feel like they can’t write regularly, they can’t find- Chris Butler: The conversational format. Lauren McGaha: Yeah, exactly. Lauren McGaha: I do think it can...

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Content Strategy

Stop Obsessing Over Keywords

a Podcast hosted by Lauren O'Brien on January 25, 2018

Transcript Lauren Siler: Hello, and welcome to an episode of Consider This. I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Lauren Siler: Welcome back, Holly. I didn’t scare you off the first time around, huh? Holly Fong: I was...

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Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Butler: So that’s what you’re excited about? Lauren: It is. Chris Butler: Cool. Lauren: Yeah. Chris Butler: Cool. Let’s talk a little bit about the other stuff you do at Newfangled. This idea that all comes together around forms. It...

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Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-13-does-prototyping-still-matter/s-er288 Transcript Chris Butler: Welcome to the Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Clarke: And I’m Lauren Clarke. Chris Butler: This is Lauren Clarke’s debut on the podcast. Big day. Lauren Clarke: I am both excited and terrified...

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Content Strategy

The Top Three Marketing Ideas We Can't Shake Right Now

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 9, 2019

...read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re going to do something a little bit different...

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The Year in Marketing

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on December 18, 2017

https://soundcloud.com/newfangled-expert-marketing-matters/season-2-episode-24-the-year-in-marketing/s-pCN1l Transcript Chris Butler: This is Expert Marketing Matters, a podcast about generating ideal new business opportunities and creating your future. Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien....

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Content Strategy

Choose Your Content Types Wisely

a Podcast hosted by Lauren O'Brien on March 29, 2019

...the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: I’m Holly Fong. Lauren McGaha: Holly, today we’re going to talk...

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How to Productize Your Services

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on June 21, 2018

...Chris Butler. Lauren McGaha: Lauren McGaha. Mark: I’M MARK O’BRIEN!!!!! Chris Butler: Oh my god. Mark: [inaudible 00:00:37]. Chris Butler: No, no. Lauren McGaha: [crosstalk 00:00:41]. Mark: It’s going to max out. Lauren McGaha: Chris is going to work his...

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Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Lauren McGaha: Welcome to Expert Marketing Matters. I’m Lauren McGaha. Holly Fong: And I’m Holly Fong. Lauren McGaha: And Holly, I...

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The Interplay Between Public Speaking and Digital Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 18, 2019

...or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to expert marketing matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We just put this logo on our...

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