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Prospect Experience Design

The Perils and Pitfalls of the Lazy-Loading Landing Page

an Article published on July 9, 2014

...loading, so you don’t have to load a new page. Nice. You see a sweet-looking green pack that looks promising, so you click on it to view the detail page and check out the specs. Nope, that one doesn’t have...

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Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...entry for a prospect to your website, the positioning pages — pages like your home page, capabilities landing page, service pages, and case studies — are the ones that help prospects understand what you are selling, how you can help...

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Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...page on a marketing site should have at least one and no more than three calls to action (CTAs) in the sidebar. These CTAs should be in line with the stage in the buying cycle the page is geared toward....

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Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

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Your Website, In Your Pocket

an Article written by Christopher Butler on April 30, 2010

...which expand the page without having to reload it. This solution is a simple, quick, and more satisfying way to consume and interact with content in a mobile environment. On the left, our blog page’s mobile template loads a truncated...

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Prospect Experience Design

Evolution of the Mood Board

an Article published on September 21, 2012

...a website’s home page is usually too unique from the rest of page templates to truly represent the site. A more general template such as a product detail page or newsletter detail page will contain more of the common elements...

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Strategy Sessions: How much content should you post to your website each month?

an Article written by Lauren O’Brien on January 15, 2015

...of a job as we should at explaining why. Lauren, do you want to get us started? Lauren: Yeah, it’s a great question. It’s something that, like you said, we put out all the time. There are a couple of...

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Prospect Experience Design

How Much Does A Site's Information Design Matter?

an Article written by Mark O’Brien on February 16, 2012

...to your car right away. YOUR HOME PAGE IS NOT YOUR HOME PAGE The same type of thing is true when we navigate websites. Because many of us arrive on sites after being referred to a specific page through a...

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Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014

...page layouts so we could explore more design options at the beginning of the process. A year ago we began including comprehensive style guides as a design deliverable (in addition to mood boards and page layouts). The style guide is...

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Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...misunderstood aspects of SEO? JW: That there are quick fixes. Let’s face it, if there were things you could do quickly and easily to gain more targeted search engine traffic, everyone would be doing them. Instead, SEO is generally is...

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