Search Newfangled

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A Presentation on the Mobile Web

an Article written by Christopher Butler on March 24, 2011

...like search engine optimization as this esoteric knowledge that they cannot access without help. But most of the time, I want to remind them that they actually have more knowledge of SEO than they think. After all, they’re usually very...

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Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Put Me in, Coach: The Newfangled Marketing Method

an Article published on April 23, 2015

I still remember the first time I heard of content strategy. Having no idea what it was, naturally, I turned to Google. I got hundreds of results on blogging, SEO, marketing automation, email marketing, CTAs. My first thought was, “I...

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Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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How We Invest in Our People - Education!

an Article written by Christopher Butler on July 16, 2009

...and design. The project managers also meet once a week independently to give each other feedback on their current prototypes, evaluating them in terms of information architecture, usability, and SEO. This gives them a regular opportunity to get out from...

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Website Performance: You Have a New Site - Now What?

an Article written by Mark O’Brien on October 14, 2009

...month the Project Management team that worked with you throughout your entire site build reviews your site’s performance with regard to content strategy, SEO and user patterns. That proactive review is followed by a scheduled call with you to review...

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Week 797

an Article written by Christopher Butler on March 4, 2011

...at this point, and more information about the conference will start to become available online, in their magazine, and here on our site. I can tell you now that Mark will be presenting on content strategy and SEO, I will...

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The Evolution of Content Marketing: a Personal View

an Article written by Tema Flanagan on May 21, 2014

...blogs, social media, SEO and increasingly simple email marketing options, business developers now had a raft of exciting new tools to reach out, get found, add value, and build relationships. I happened upon David Meerman Scott’s groundbreaking book, The New...

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Never Mind The Bollocks, Heres The Website!

an Article published on October 8, 2008

...– to lead them – and were here to help you do it. Lets review their information architecture, lets develop a content strategy and get a vibrant, and realistic SEO campaign in place. Read Chris Butlers blog. Read every newsletter...

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Prompting Creative Thinking (from People Who Don't Think They're Creative)

an Article written by Christopher Butler on August 18, 2011

...things about…” posts in response (about content, website measurement, SEO, scheduling, lead generation, and web design) were plentiful! Good writing requires regular writing. Think of any article you might write as race you might run. Competitive runners spend most of...

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